- Sep 8, 2006
Porsche CEO opens up a can over "stupid incentive war"
Porsche, however, has a no-incentives policy, which it can maintain since it sells a much smaller number of vehicles. Schwarzenbauer admits his company's size is an advantage, but still won't let the rest of the industry off the hook. He forecasts that the entire industry will be damaged by heaving incentive spending eventually, but doesn't go into exactly how.
Edmunds reports that incentives spending actually went down last month by 15% compared to July. Porsche shows up as spending the second lowest amount on incentives per vehicle, around $538, since Edmunds records all types of incentives. Scion spends the least at $74, and you could almost buy a second car with the amount that Jaguar, the biggest incentives spender, shells out per vehicle: $8,447.
[Source: Ward's Auto]