• Sep 8, 2006
In Japan it's the Axela (above), but we know it as the Mazda3, and this morning, Mazda announced that it's built a million of them.

Good-looking and practical, the car is by all accounts, an enormous hit. No Mazda vehicle has reached this milestone faster, and interest in the car remains sky high. The turbocharged Mazdaspeed3, for example, has tongues wagging in every market it's been made available to, and the rest of the Axela lineup has just undergone a mid-cycle refresh that should help keep buyers coming back for more.

Last year, it boasted production numbers among the highest of any single model in Japan, and Mazda has worked to maximize production capacity every year it's been in production. At the rate things are going, we wouldn't be surprised to see the car meet future milestones in record time as well.

(Press release after the jump)

[Source: Mazda]


PRESS RELEASE:

Mazda Reaches One Millionth Axela Produced in Japan

HIROSHIMA, Japan--Mazda Motor Corporation has announced that total production of the Mazda Axela (known as Mazda3 in overseas markets) in Japan reached the one million unit milestone at the end of August 2006. This achievement comes three years and two months after production of the Axela started at Mazda's Hofu Plant No.1 (H1) at the end of June 2003 and establishes a new record for the fastest time to produce one million units of a Mazda vehicle.

The Mazda Axela development concept was focused on producing a "dynamic sports compact that exceeds your expectations" and has become a core model in Mazda's global compact vehicle segment strategy. It delivers outstanding dynamic performance, a vibrant design and high quality craftsmanship, having been developed to be a globally competitive vehicle with attractive driving characteristics and value-for-money attributes.

The Axela won second prize in the 2004 European Car of the Year awards--the highest-ranking Japanese car that year--and was picked as the 2004 Canadian Car of the Year. It has also been praised by the media and customers alike, winning 67 automotive awards to date. With this history of excellence, it continues to enjoy steady sales in markets throughout the world.

Mazda freshened the Axela lineup in June 2006. While the freshened Axela enhanced existing strengths such as delightful exterior and interior styling, dynamic performance and craftsmanship, fuel economy and road quietness were improved and a new all-wheel drive (AWD) grade was added. At the same time, the Mazdaspeed Axela (known globally as the Mazda3 MPS or Mazdaspeed3), a high performance model with a 2.3-liter Direct Injection Spark Ignition (DISI) Turbo engine, was newly added to the lineup in Japan, offering another dimension of driving pleasure.

As of the end of August 2006, Mazda has received 838 orders for the Mazdaspeed Axela in the three-month period since it began taking orders. Sales are off to a positive start and the monthly sales target for this model in the Japanese market is 200 units.

With ongoing steady global sales, Mazda has been adding to the Axela's production system year after year. Total production of the Axela in Japan in 2005 was 364,668 units, boasting one of the highest single model production volumes in Japan. For the future, as Mazda's key model in the compact vehicle segment, the Axela is aimed at strengthening the Mazda brand globally and will take on an increasingly important role as a key model in Mazda's vehicle lineup.


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  • 25 Comments
      • 8 Years Ago
      The funny thing is the 2006 HONDA Civic has already had the following:

      1.) SIX (6) RECALLS
      2.) TEN (10) TSB's
      3.) FORTY TWO (42) Complaints

      Source:

      http://www.mycarstats.com/safetystation.asp#SafetyStation
      • 8 Years Ago
      "Last year, it boasted production numbers among the highest of any single model in Japan."

      Does that mean the 3 is being built at a rate faster than the Toyota Corolla and Honda Civic? Or do plants outside Japan make the actual production of the Toyota and Honda greater than the Japanese production of the 3? Or does that exclusively mean production for the Japanese domestic market?

      Just curious.

      To the point, I love my 3. I certainly understand why it's selling well. Congratulations, Mazda!
      • 8 Years Ago
      As a proud owner of Mazda 3. Big applause !
      • 8 Years Ago
      I wonder what number was my 05 Mazda3.
      I am glad that the 3 is a hit for Mazda because it's hands down the best car in it's class!!!
      • 8 Years Ago
      Mazda builds some nice cars, that's for sure.
      • 8 Years Ago
      After Accords,Sport Coupe,civics and a number of large boats have to say the Mazda 3 is hands down the best bang for your buck bar none
      • 8 Years Ago
      Yeah! This design continues to look fresh and edgy...to the point that some drivers I know of more expensive cars are jealous
      • 8 Years Ago
      I'm one of the 1 million happy customers of the MZ3!!! However, work on those rattles they are awful!!!
      • 8 Years Ago
      "25. #3 We have 66,000 kms. on my wifes 2004 Mazda3. No squeaks or rattles.

      Posted at 5:46PM on Sep 8th 2006 by John B 0 stars"

      I have 8,500 on mine and it is a rattle box, but that's okay I do still like the car somehow.
      • 8 Years Ago
      another million junks.
      • 8 Years Ago
      If I were to buy a mainstream economy car today, this would be the one, no contest.

      Dave, go drive one. For less than $20,000, there is no new vehicle whose steering, handling, acceleration, and interior quality so closely approximate a $30,000 sport sedan's.
      • 8 Years Ago
      Proud owner right here!

      VIVA MAZDA!!!

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