
The all-new Cadillac Escalade will be the first vehicle to hit the ground in Europe as the American luxo-marque initiates stage two of its European invasion. It'll appear in showrooms at the end of the year, joined by the all-wheel-drive STS, which will be offered for the first time. Also in '06, the Cadillac BLS gets a 6-speed manual and the automatic is given a sport mode.
After the ball drops in Times Square, Q1 2007 will see the arrival of the SRX with its spiffy new interior and a rear-wheel-drive version. The rear-driver supplements the AWD version that is currently available on the Continent. The product blitz concludes with an attack by Cadillac's V-Series cruise missiles. The 448-horse, wind-in-your-hair XLR-V comes first, followed by the even more potent STS-V (476 hp) shortly thereafter.
Why is Cadillac throwing down the gauntlet with a bunch of V8-powered machines in Europe, where smaller cars and diesel power dominate the roads? Well, their stated goal of producing vehicles that equal or surpass the quality of their European competition is no secret. For them to do that, they're going to have to go play in the competition's backyard.
Besides, no one says a peep about the European automakers' vehicles that Cadillac is competing against, many of which are available with thirsty gasoline V8s of their own. For Cadillac to make progress on the other side of the Atlantic, they have to bring their best, which is precisely what they're doing. We'll keep an eye on how things go.
(Cadillac press release after the jump)
[Source: Cadillac via Inside Line]
PRESS RELEASE:
Cadillac Into Second Phase of Renaissance in Europe
* SRX with new interior and rear-wheel drive
* Escalade on sale end of 2006
* BLS with six-speed manual transmission
* STS available with all-wheel drive
* STS-V and XLR-V due in 2007
The 2007 model year marks an important milestone in Cadillac's efforts to strengthen its position among the world's luxury brands. The new Escalade luxury SUV aims to extend Cadillac's leadership in that category. The SRX crossover boasts a luxurious new interior and the Cadillac V-Series cars (XLR-V, STS-V) will tap into the potential of the division's performance, luxury and exclusivity.
This new phase of the division's renaissance aims to continue Cadillac's noteworthy progress in dramatic designs and enhanced performance. "Phase two" also adds a renewed emphasis on more elegantly detailed products.
For example, the new interiors of the SRX crossover, as well as the STS-V and XLR-V, feature interior components cut, sewn and wrapped by hand, bringing extreme accuracy and attention to detail. The supercharged Northstar V-8 engine powering the STS-V and XLR-V is hand-assembled to exacting standards at GM's Performance Build Center in Wixom , Mich. Each engine is built from start to finish by a single expert craftsman. The new Escalade features a completely distinct and luxurious new interior, with high technology features such as power release second-row seats and a rearview camera system.
2007 Cadillac product highlights
SRX: The SRX luxury crossover enters the 2007 model year with a redesigned interior. The all-new cockpit is more luxurious and spacious, featuring a new instrument panel, hand-wrapped upper trim, console, center stack, door trim, wood trim, analog clock and steering wheel.
The instrument panel and door trim use Cadillac's new cut-and-sew interior process. The vehicle's new cockpit is hand-built, in the same painstaking fashion Cadillac applies to the STS-V and XLR-V models, bringing elite craftsmanship into the heart of the luxury marketplace.
New for 2007 is the 6L50 Hydra-Matic six-speed transmission that provides increased performance and fuel efficiency. First introduced on Cadillac's acclaimed STS-V and XLR-V Series, the new transmission is now standard for rear-wheel-drive and all-wheel-drive V-8 models. While the SRX has so far been offered in Europe with all-wheel drive only, a rear-wheel-drive version will be added to the 2007 product lineup and will hit the market beginning of 2007.
Escalade: The all-new 2007 Cadillac Escalade, the next generation of the iconic luxury SUV, establishes a new level of power, style and elegance and introduces the next step in Cadillac's ongoing renaissance.
Based on General Motors' all-new full-size SUV architecture, the '07 Escalade features new powertrain, chassis, safety and interior systems. These integrated systems deliver the most powerful, efficient luxury SUV in the segment, led by a new 6.2L all-aluminum V-8 engine with variable valve timing technology delivering 409 horsepower/PS (301 kW) and 565 Nm of torque.
The Escalade has a sleeker, cleaner and more athletic form with improved aerodynamics, while appearing smaller in stature than its predecessor. It is instantly identifiable and incorporates styling cues from Cadillac's landmark Sixteen concept vehicle, including a more detailed signature grille, front fender vent ports and layers of chrome accents.
An all-new interior is a cornerstone of the new Escalade and sets a new standard for refinement. The warm and inviting interior is complemented with premium materials.
Cadillac Escalade will be in European dealer showrooms in late 2006.
BLS: The 2007 model year of the Cadillac BLS comes with a few refinements. All BLS manual transmission models will have six speeds. For the versions equipped with an automatic transmission and either the gasoline or diesel engine, a new, standard Sport Mode feature allows the driver to press a button to select a sportier transmission shift pattern. Sales of the new gearbox begin following the Paris Motor Show.
STS: The STS luxury performance sedan delivers sophisticated luxury in a contemporary package. For 2007, Cadillac is making all-wheel drive available on STS to meet the growing demand for this technology.
New for 2007 is the 6L50 Hydra-Matic six speed automatic transmission that provides increased performance and fuel efficiency. The transmission, first introduced on Cadillac's acclaimed STS-V and XLR-V, is standard on AWD and RWD V-8-equipped models. The new transmission features a generous 6.04:1 overall ratio that delivers strong launch acceleration yet provides "tall" overdrive ratios that decrease engine rpm to enhance fuel economy and reduce noise levels while cruising at highway speeds. Estimates by GM engineers have shown nearly 7 percent improvement in 0-to-100km/h times and up to a 5 percent improvement in fuel efficiency. The STS with all-wheel drive will be available in Europe in the fourth quarter of 2006.
STS-V: The supercharged 2007 Cadillac STS-V is General Motors' most intense expression of Cadillac power and performance yet. It has the sophistication of its STS sibling, yet elevates the performance and luxury attributes of the brand's growing V-Series lineup. The STS-V debuted in late 2005 in North America , representing an historic combination of performance technology and hand-crafted elegance.
The 476 horsepower STS-V is the most powerful Cadillac ever. It is capable of exceptional performance for an automobile of its size. Each 4.4-liter Supercharged Northstar V-8 engine is hand-assembled to exacting standards at GM's Performance Build Center in Wixom , Mich. , and is built from start to finish by a single expert craftsman.
The 2007 STS-V also marks the initial phase of Cadillac's cut-and-sew approach to interiors, with extensive use of leather-wrapped interior surfaces created by craftsmen who cut, wrap and sew leather components individually. The STS-V is expected in Europe in March 2007.
XLR-V: The 2007 Cadillac XLR-V is a landmark car in Cadillac's long history. XLR-V elevates the performance and luxury attributes of the brand's growing V-Series lineup to the fullest extent.
XLR-V is the quickest, most agile and most exclusive Cadillac ever offered. Launched in early 2006, the supercharged XLR-V also adopts Cadillac's cut-and-sew philosophy.
The 448 horsepower supercharged Northstar V-8 engine powering the XLR-V is hand assembled to exacting standards at GM's Performance Build Center in Wixom , Mich. Like with STS-V, each engine is built from start to finish by a single expert craftsman. The XLR-V series will be on sale in Europe in the first quarter of 2007.
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit , GM manufactures its cars and trucks in 33 countries . In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.













Reader Comments (Page 1 of 2)
Gardiner Westbound @ Sep 8th 2006 8:22AM
I hope Cadillac's quality of design and manufacture is sufficient to impress European buyers. It's going to be a tough one. Even Lexus isn't doing well there because it lacks the snob appeal European buyers value.
Cadillac's been working hard at improving the line and deerves a break, especially after the Saab-illac BLS badge-engineered Saab flopped.
doug @ Sep 8th 2006 8:32AM
Too bad the Escalade came in a distant 4th to the winning Mercedes GL in this month's C&D. As long as we are living in a dreamworld, maybe Ford should introduce the Lincoln brand in Europe. If they'll buy the Caliber, maybe the Navigator has a chance!
danny @ Sep 8th 2006 8:41AM
Lexus isn't successful in Europe because it isn't an established brand there, Cadillac is the same boat but with the added problem of terrible quality. So if Lexus fails with one negative, Cadillac will totally die in Europe.
The other Bob @ Sep 8th 2006 9:05AM
Another idiot posts at autoblog...
"Lexus isn't successful in Europe because it isn't an established brand there, Cadillac is the same boat but with the added problem of terrible quality. So if Lexus fails with one negative, Cadillac will totally die in Europe."
Danny,
Cadillac has caught up to Lexus in quality in almost every measure except the minds of idiots like you. Plus, they have blown away the quality of the European makes, providing Europeans with a high-quality alternative.
Cadillac offers cars with a better ride than Mercedes and BMW, but maybe not as sporty of handling, yet with less likelihood of having problems. It will be a good option for Euros. Lexus cars are too isolated from the road for European tastes and Japanese cars aren't really catching on there as they have in the U.S.
AR @ Sep 8th 2006 9:44AM
Quality schmality. At the end of the day, do you seriously think a European buyer looking at a Mercedes will cross shop at Cadillac? Cadillac simply doesn't command the same amount of prestige and respect in Europe as does Mercedes, BMW, et al. You can scream till the cows come home about Cadillac quality but brand image is another thing.
Jack K @ Sep 8th 2006 9:47AM
Thanks to "The other Bob,
You are exactly right, Caddy is as good as their best and will soon be the best.
Hey Danny go take a dump, something is clouding your prespective, and your opinion stinks.
The other Bob @ Sep 8th 2006 10:05AM
AR: "Cadillac simply doesn't command the same amount of prestige and respect in Europe as does Mercedes, BMW, et al. "
I actually agree with you. But hey, if Hyundai can start being respected here, Cadillac can start being respected there.
I am not sure Mercedes has as much prestige there as they do here. MB's are more common there and are not just sold as a luxury brand. They build trucks and so forth. So speculating, MB's might not be as "fu-fu" as they are in the states.
We just need people to shut off autoblog and go for a test drive.
AZMike @ Sep 8th 2006 10:08AM
Lexus doesn't do well in Europe because they don't see it as a prestige make, just a big Toyota. by the way, Lexus has been available in Europe almost as long as they've been available here in the US.
Cadillac has a very long and rich history in Europe, and I'm sure they will do very well there. Europeans aren't as nationalistic as the Japanese, and the European makes have has some serious quality issues, too. the Japanese also didn't have the oppurtunity to 'dump' vehicles in Europe at below cost (like they did here in the US thru the 80's), as the Europeans put quotas on Japanese-built vehicles.
Mercedes-Benz came in at #42 on the European equivilent of the Power survey.
Mike
DG @ Sep 8th 2006 10:14AM
No Europeans are going to touch a turkey like the Escalade. Take that plasticy lard-wagon over a Range Rover or an X5?
1./ I think that you're confusing 'snob appeal' for a greater grasp of what quality and refinement actually mean.
Mills @ Sep 8th 2006 10:51AM
The only people that'll buy that hump of crap in Europe are drug dealers and DJ's.
No Style, no real presence and no quality.
Jumper10 @ Sep 8th 2006 11:07AM
#9 what are you smoking? You must be a teenager. Thinking the Range Rover or X5 come anywhere close to the over all value Escalade offers. You read to many car mags. If you are of age to drive and compare what you get in all 3 SUV's you would have to be a fool to pay the price for those under powered less equiped trucks.
UK-KID @ Sep 8th 2006 11:17AM
The amount of Blind Patriots on this site is amazing
Cadillac might sell 10 Escalades a year Europewide but that will be all they will manage to shift.
You Idiots who have never left the USA might like to beleive that Cadillac is on par Quality wise with the European/Japanese Automakers but that is an Impossibility.
Not to mention that the Range Rover / X5 is the Max size that could be driven through the European/UK Residential streets without too much trouble (Still Hell to find Parking Spaces or Car Parks with high Enough Roofs)
I live in the UK, Fly to the USA almost 5 times a year and visit Europe weekly and i can guarantee you that only a couple of Football Players/Night Club Owners would buy these Chromed Up Wheelie Bins & after they have em for 6 months they will dump em for 50% of what they purchased them for. (Evidenced by Rio Ferdinands Escalade & Navigator)
JOKERS
JMa @ Sep 8th 2006 11:19AM
Caddilac sales will continue to be poor, just like Lexus for one simple reason. No Diesel.
Furthermore, Caddilac, like Lexus, has no visibility or history in Europe, and it will take a long time for the brands to establish themselves.
DG @ Sep 8th 2006 11:25AM
Oh and as for Lexus not doing so well in Europe, has anyone seen how criminally ugly they are? It looks like a Kia for god's sake.
Kwyjibo @ Sep 8th 2006 11:50AM
You know what the best part about being in Europe for 3 weeks was??
NO SUVs!!!!
It was fantastic. Not one instance of road rage in the three weeks of driving I did there.
DG @ Sep 8th 2006 11:51AM
#11/Kid, once you've crated that 'Chromed Up Wheelie Bin' to Europe, it's not exactly cheap. You can load it up with as many cup holders as you like and it still won't cut it over here.
jules @ Sep 8th 2006 12:02PM
Cars are designed differently in the states to those in europe. Why? Because the states have big straight roads. Europe has grown more organically and has more curves, bends, winding roads and roundabouts as well as autobahns, autoroutes and motorways. US designs may work well in the 4-way stop and go press your foot down for the straight road world but they don't fit the european scene so well.
Rob @ Sep 8th 2006 12:20PM
JMa,
who says lexus doesn't have diesels?
http://www.lexus.co.uk/lexus_cars/is_new/is220d/index.asp
Plus..I can't really think of one non-European luxury car brand that has done well in Europe...can anyone else? If you can't, I wouldn't bother hating on Lexus OR Cadillac and I'd have to agree with "AR" that this may be due to the fact that MB and BMW have a certain prestige (which is not to be confused with quality!).
Rob @ Sep 8th 2006 12:22PM
oh, and Cadillac's BLS has a diesel version too. I don't know where you get your facts, JMa.
AZMike @ Sep 8th 2006 12:28PM
the "Cadillac has no history in Europe" was obviously written by a teen-ager. you might want to open a history book, and look at some pictures. Kings, Queens, and head of state always chose Cadillac. there was a reason that Cadillac was called the "Standard of the World".
I sell parts for domestic collector cars, and have about 600 customers in Europe. I always ask what else they drive, and over 400 have American SUVs...and these are NOT Americans living in Europe, either.
when you get into this price class, a diesel engine is not as important as it is in the economy market. it's all about status, and having something different.
Mike