Ford Bold Moves - Episode 11: King of the Hill
The Ford Bold Moves web-based documentary has already reached its 11th episode and finally addresses the bread and butter of FoMoCo: its F-Series trucks. After leading the full-size truck market in the U.S. for 29 years, Ford makes it apparent that it wants the F-Series to stay King of the Hill. Since the F-Series was just redesigned, the episode doesn't address in great detail how Ford plans to achieve that, except for a brief mention of the upcoming clean diesel engine. Nevertheless, its worth a watch if only to see Mark Fields' visit to Texas where he scouts out the new Toyota truck plant being built in San Antonio. The footage of the construction crew's Super Duty trucks on site is priceless and pure marketing gold.
Our own resident truck guru, Eric Bryant, was also tapped to pen an article entitled The Pickup: As American as Apple Pie for the episode.
[Source: Ford Bold Moves]