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The Ford Bold Moves web-based documentary has already reached its 11th episode and finally addresses the bread and butter of FoMoCo: its F-Series trucks. After leading the full-size truck market in the U.S. for 29 years, Ford makes it apparent that it wants the F-Series to stay King of the Hill. Since the F-Series was just redesigned, the episode doesn't address in great detail how Ford plans to achieve that, except for a brief mention of the upcoming clean diesel engine. Nevertheless, its worth a watch if only to see Mark Fields' visit to Texas where he scouts out the new Toyota truck plant being built in San Antonio. The footage of the construction crew's Super Duty trucks on site is priceless and pure marketing gold.

Our own resident truck guru, Eric Bryant, was also tapped to pen an article entitled The Pickup: As American as Apple Pie for the episode.

[Source: Ford Bold Moves]


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  • 14 Comments
      • 8 Years Ago
      whoever was paid to come up with the "Bold Moves" campaign should be taken outside and shot.
      • 8 Years Ago
      Observation:

      Ever notice that the people who rip on truck owners, gas guzzlers, etc are the first to ask to borrow yours?

      I have a general rule not to loan mine to environmental whackos.
      • 8 Years Ago
      somebody needs to close an italic tag badly. The episode's slick for calling out the Ford trucks used in manufactering the plant (pwnt). But it really failed to address dragging truck sales, and how it will curb that. Toyota may not even be close to owning truck marketshare, but it does make gains.
      • 8 Years Ago
      I just hope ford gets the new 6.4 turbo diesel right. Sequential Turbos sound very inticing. Due to the poor track record of the 6.0's have left me driving my ol' reliable 7.3
      • 8 Years Ago
      Hey Ford here are some free ideas:
      Real headlights, H13s would have been an 'innovation' ten years ago
      Real transmissions:You already use ZF's 6hp26, so 6hp19 for the ranger, 6hp32 for super duty.
      Four wheel drive: No Ford truck has four wheel drive.
      Doubly vented brake rotors, metal vent metal vent metal, thermally stable at temperatures in excess of 1000F
      City lights(front) and amber rear turn signals(rear), side turnsignal repeaters: How can Ford say it has any commitment to safety when they skip on the most fundamental components of safety
      Posive signalling LED brake lights for rear and CHMSL.




      I will give Ford credit for recognizing that the high strength steels are rigid enough to allow the frame to be narrowed enough for the rear dampers to be mounted to the outside of the frame rails, so the axle can be better controlled, but still two leaf spring and an axle-just like the horse and buggy.
      • 8 Years Ago
      "9. The Toyota Tundra and Nissan TightEnd are for homosexuals.

      Posted at 5:30PM on Sep 7th 2006 by Eric Lee"

      "11. #9: thanks for the laugh. I don't know if your statement is true, but it made me laugh because I have noticed that many guys who look like (latent) homosexuals seem to go towards Gayota. Nissan seems to attract geeks.
      Real men drive F-Fords, GM, Chrysler

      Posted at 7:43PM on Sep 7th 2006 by Patricia"

      Really intelligent comments, bet you go home and fu*k your dogs, but hey, as long as they're bitches you're not queer.

      Its reasons like this the rest of the world dispairs about the US.
      • 8 Years Ago
      #9: thanks for the laugh. I don't know if your statement is true, but it made me laugh because I have noticed that many guys who look like (latent) homosexuals seem to go towards Gayota. Nissan seems to attract geeks.
      Real men drive F-Fords, GM, Chrysler
      • 8 Years Ago
      7. Observation:

      Ever notice that the people who rip on truck owners, gas guzzlers, etc are the first to ask to borrow yours?

      I have a general rule not to loan mine to environmental whackos.

      Posted at 5:26PM on Sep 7th 2006 by tom 0 stars
      ---------
      And many times they do it with a straight face too.
      • 8 Years Ago
      Re: MikeW

      What do you mean no Ford Truck has 4-wheel drive? IIRC every single model of their trucks has 4-wheel drive available.
      • 8 Years Ago
      Toyota and other foreign truck makers will lead in the future if Ford and other American truck makers don't do something different.
      • 8 Years Ago
      MikeW keeps posting idiotic remarks about trucks.

      His last whopper was a stupid comment about trucks needing to have a 50/50 weight distribution.

      Like I said a few days ago: Mike, get your nose out of Car and Driver or whatever sports car mag. you get your limited knowledge from.

      Truck manufacturers often stay away from expensive headlights because they tend to get smashed on a work truck and need to be replaced cheaply.

      SUV's and other cars are fine to have IRS, but trucks that tow are better off with a big fat axle. They are durable, affordable, can have their gearing changed, and they track well when towing or hauling weight.

      Mike, get back in your fwd minivan and shut up.

      • 8 Years Ago
      And F-150 and Silverado for transvestites??

      Lets not talk trash here, okay??

      Ford is an icon and everybody knows Toyota has no chance. A healthy dose of paranoia is okay but I think Ford should not worry too much.

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