• Sep 5, 2006
Latest rumor in the FoMoCo/Aston Martin fire sale has Aston chief executive, Ulrich Bez considering making an offer for the firm. Bez said he plans on making the sale complete "as rapidly as possible," and that he plans on staying with the company in his present capacity. With a return to profit and the promise of the new "DB9 Vanquish" latest James Bond whip DBS being shown at Detroit in January, Aston could fetch Ford a pretty penny from its own CEO.

[Source: Times Online (UK)]

Tip: Ben

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    • 1 Second Ago
  • 4 Comments
      • 8 Years Ago
      "Is that really a good thing? Aston Martin is supposed to be, and currently is, and exclusive brand. For an example of parts and platform sharing gone bad for the host company, as opposed to the parasite, just look at Jaguar."

      Unfortunately in today's automotive environment, it's impossible to develop a new platform for less than a billion dollars. Without being to share those costs across multiple lines, you're screwed. As far as Jag goes, it's been a fantastic donor of the AJ-V8 in various displacements to LR and AM, along with many suspension pieces and aluminum engineering. Of course, it really hasn't benefitted from some of Ford's parts bin donations.
      • 8 Years Ago
      #3 - Actually your idea is workable, sort of. Maybe he raises $2 or $3
      biliion and Ford sells him a 67% stake in the trio. Setup an
      arangement similar to one that Ford has with Mazda. Gives Ford the
      cash it needs without bankrupting the new entity before they even get
      going, dramatically cuts Ford's financial risk and bleeding, but
      maintains an interest if someone actually turns it around. It also
      gives Ford the ability to share platform development in the way that
      it has used the Mazda6 platform for just about everything under the
      sun. It also lets the trio continue sharing engines, electronics,
      suspensions and other major components.
      • 8 Years Ago
      Hmmm, create a management lead buyout with some significant investors, supplier concessions and tax breaks from the British government and he could probably make this work.
      • 8 Years Ago
      "It also gives Ford the ability to share platform development in the way thatit has used the Mazda6 platform for just about everything under the sun."

      Is that really a good thing? Aston Martin is supposed to be, and currently is, and exclusive brand. For an example of parts and platform sharing gone bad for the host company, as opposed to the parasite, just look at Jaguar.