Volkswagen Beetle Barbie debuts in Mexico
Click to enlarge
We've brought you the Mitsubishi's Hello Kitty i, and now, in our never-ending quest to provide complete coverage of all children's-toy-themed automobiles, we present the Mexican-market Volkswagen Beetle Barbie. No battery-operated kiddie toy, mind you, the Beetle Barbie is a bona-fide VW New Beetle, finished in a retina-searing hot pink paint job decorated with strategically-placed Barbie logos. Detail fanatics take note: even the lug nuts are pink.
Inside, the theme continues, with pink accents and inserts finding their way onto the leather seats, door trim, floormats, and steering wheel. Only 13 will be built, and they'll be sold through specially-selected VW dealers. The price? 262,500 Mexican pesos ($24,368 USD / 19.012 €). No word on whether or not Ken will be seen riding shotgun.
(More photos, Spanish-language press release after the jump)
[Source: VW Mexico via Autoblog Spanish]
Click to enlarge
PRESS RELEASE:
Barbie, la muñeca más famosa del mundo, estrena automóvil
- Por primera vez en la historia, una compañía automotriz lanza al mercado un automóvil real inspirado en la muñeca más famosa del mundo.
- El Beetle Barbie es un auto único que refleja el estilo y la personalidad de Barbie.
La muñeca Barbie es la más famosa de todo el mundo y la favorita de las niñas mexicanas. Estudios de mercado demuestran que la muñeca tiene un reconocimiento espontáneo del 100%. Todas las niñas identifican a Barbie gracias a su habilidad para adaptarse a los cambios, las modas, las costumbres y los estilos de vida de las niñas mexicanas.
Actualmente el mundo de Barbie es mucho más que muñecas y accesorios, representa un estilo de vida para todas las niñas. Para lograrlo Mattel ha sido pionero en idear formas creativas e innovadoras de comunicar los valores de la marca a su público.
Renata Delsordo, Gerente de Grupo de Niñas comentó: "En Mattel estamos muy contentos de poder trabajar con Volkswagen una de las compañías más importantes en la industria del automóvil en México y en el mundo y estamos seguros que la unión de dos marcas líderes: Barbie y Beetle tendrá gran aceptación acercando el estilo y la personalidad de Barbie a chicas y grandes".
Por su parte, Jorge Rodríguez Martínez, Gerente de Producto y Precio de Volkswagen comentó: "El Beetle es el modelo más emblemático dentro de la marca Volkswagen a nivel mundial, caracterizado por su diseño único, por el alto nivel de equipamiento y por los elementos tecnológicos con los que cuenta".
Es por ello que la marca Volkswagen de México y Mattel han decidido unirse para lanzar al mercado la primera edición del Beetle Barbie, un automóvil con un concepto único y exclusivo que conjuga el estilo y sello característicos tanto de la marca Volkawagen como de la muñeca Barbie.
El Beetle Barbie viene totalmente personalizado en un increíble color rosa que no se limita sólo al exterior del auto, sino que también está presente en detalles como las aplicaciones en los rines, los ribetes en los tapetes, la tapicería de los asientos y el volante que lo convierten en un coche único.
Todas las aficionadas al mundo de Barbie pueden ya disfrutar de este automóvil único en su clase. El Beetle Barbie es una edición limitada de 13 unidades que estará disponible en algunas de las concesionarias VW.
Reader Comments (Page 1 of 2)
Howard Kerr 8:37PM (9/04/2006)
"...only 13 will be built."
aside from Barbie fanatics and folks who buy just about anything they think will have future collector status (Re: investment potential), WHO would want this? I bet they will JUST be able to find 13 takers for this....car? And come on...a Barbie Beetle SEDAN!!!! Barbie wouldn't drive a SEDAN anything, she always went for the convertible/roadster.
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iQuack 9:21PM (9/04/2006)
The New Beetle was cute 8.5 years ago when introduced.
It's now old, boring, and really a silly-looking turd that's appropiate only for teenaged girls.
I know only one person who owns one of those things and she's a long time VW owner who thinks the Beetle has been a troublesome POS.
This is now one of the most unimpressive new cars. At least the PT Cruiser, another too-cute thing, has a good service record and is a practical vehicle.
VWs are great cars to ignore.
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lwcarson 10:21AM (9/05/2006)
VW quality sucks! I will never buy another one!
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That One Person 9:27PM (9/04/2006)
The only good Beetle is the 500 hp twin turbo HPA Beetle tested in Motor Trend. Other than that, I wish the Beetle would go away...
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Carchops 10:11PM (9/04/2006)
hahah well first I thought it was just a toy car
but then I came to realize they're selling an ugly pink car way overprice :|
I love VW, but thats crazy..
http://www.carchops.com
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Mustang 10:16PM (9/04/2006)
Only 13 made because only 13 would buy it.
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Jim 11:13PM (9/04/2006)
2 of them will go into collections as rare vehicles and the other 11 will be driven by teenage girls on their cell phones... until they crash them
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Peter 12:03AM (9/05/2006)
Any man who drives one of those Barbie VW's will lose 10% of his body's testosterone for each mile driven. Drive ten miles, and he'll never use a urinal again.
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Barbara 5:41AM (9/05/2006)
Hey, men :) Stop running down this beutiful car.
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Latchy 9:40AM (9/05/2006)
Another 13 will follow .....called " legally Blonde".
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Ben 9:52AM (9/05/2006)
The real-life barbie with double-D's better be included! ;)
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mikomi 10:16AM (9/05/2006)
Does it come with pink-tinted fog-lights?
But seriously, the Mitsubishi Hello Kitty car was better. *cough*
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Terry Clinch 11:34AM (9/07/2006)
The number of men who are unsecure about their masculinity amazes me! They can't wear a pink shirt or even use a pink tee! And, heaven forbid, drive a pink car! Personally, I like pink and although I would not want a pink beetle, my wife would! I would prefer a pink 1957 Thunderbird and would happily drive it! Lighten up, men! If you don't want one, don't buy one.
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doublesnap 12:49PM (9/18/2006)
13 only eh? Random number- you'd have to be a serious Barbie fan to get one of these
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carbuzzard 11:19AM (9/20/2006)
Anyone else remember the Mary Kaye Cadillacs? At least that was a pastel pink.
But don't underestimate the purchasing power of the Barbie collector, the middle aged woman with hundreds of the plastic anthromorphically-incorrect dolls still in their original never-opened box. They'd have these forklifted into their garages just to keep the miles off them, if only they could get them into the country. They could sell thirteen of them easily, but with only thirteen, it will likely set off a buying frenzy unseen since the Christmas of the Cabbage Patch Dolls.
If VW would do it here, it would make the newspapers everywhere, a p.r. dream.
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PAM 11:36AM (9/26/2006)
I WANT TO KNOW WHERE I CAN GET ONE OF THESE CUTE LITTLE CARS.
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yhara 10:55AM (10/27/2006)
yo quiero ese coche!!! realmente es lo que siempre soñe, es el mejor color de todos los tiempos, no se a que genio tan brillante se le ocurrio esta magnifica idea de sacar el beetle barbie!!! es genial!!! yo quiero 1!!! adoro el color rosa y a barbie!!!
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normis 8:26PM (11/21/2006)
i want one NOW! where can i get onee?
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Ashlee 3:01PM (12/14/2006)
ALL YALL SUCK VOLKSWAGENS ARE COOL AND WAY BETTER THAN THE CHRYSLER PT CRUSIER THAT CAR IS FOR A OLD PERSON TRYING TO BE YOUNG NOW THIS BARBIE CAR IS THE COOLEST THING EVER IT PROLLEY LOOKS BETTER THAN HALF OF YALL'S CAR'S I AM PURCHASING ONE FOR X-MAS....HATERS..AND YEA IM 16, A BLACK GIRL THAT LOVES BEETLES...WEEEW WHEEWW
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JoAnn 11:24PM (2/20/2007)
I wish I was able to buy one, maybe they will raffle one, it's absolutly gorgeous, but I wish it was a convertible, that will be awsome! I Loveee it!
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