Survivor secures new sponsor after GM break-up. Is it another automaker?
Nearly as fast as bidders came out of the woodwork for Aston Martin's possible sale, CBS secured new sponsorship for its hit reality-show "Survivor" after General Motors canceled its advertising. States Chris Ender of CBS, "The upcoming edition of `Survivor' has a full roster of advertisers across a wide range of categories and GM's position has been filled."CBS would not state who was the new sponsor or if it was even another automaker. Ford Motor Co., Toyota Motor Corp., and all three American brands of DaimlerChrysler declined advertising on the show. Representatives from Honda Motor Co. stated the automaker does not comment on its advertising.
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[Source: Associated Press via Fox News]
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Reader Comments (Page 1 of 1)
Mal Fuller 5:56PM (9/01/2006)
Does anyone care?
Reply
Whydrive 6:05PM (9/01/2006)
It's most likely the Rainblow Coalition.
Reply
Corey W. 11:44PM (9/01/2006)
Ok,
Here's an idea, put 12 people on a deserted island, setup the cameras...... then leave!!
Come back a year later, whoever still alive wins.
Just a thought..
Maybe the sponsor dollars will go to better commercials.
Reply
Asher 12:49AM (9/02/2006)
Bad Idea Jeans, perhaps?
Reply
Matt 12:51AM (9/05/2006)
Jeep would have been the perfect sponsor.
Reply