Do you CRaVe the new CR-V?
Honda's new CR-V is all about satisfying your CRaVings, or so we're all about to be told. Rubin Postaer & Associates (RPA) is behind the new sport ute's $50 million advertising push, which lauches September 28. The ads draw upon the animation and fun reminiscent of Civic and Fit commercials, showing how the CR-V can help satisfy cravings for things like coffee and the beach.
In the beach commercial, the CR-V "tans" into each of its various available exterior colors. While in the coffee commercial, the CR-V becomes a big mug of coffee. Yum. The commercials end with the tagline, "Something new to crave. Presenting the all-new CR-V from Honda."
Look for Honda's "CRaVe" campaign in broadcast commercials, billboards, in movie theaters and on Honda's web site near the end of the month. You have until then to develop a CRaVing.
[Source: Automotive News]
Reader Comments (Page 1 of 2)
bgdc 6:10PM (9/01/2006)
Honda needs to lay of the CRack Very soon. The CRV is a dowdy runabout with a 4 cylinder engine. Pick up a CX-7 and you've got some fun. A CRV = death by boredom.
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My droopy balls 6:09PM (9/01/2006)
This is one HOT CAR! IT WILL SELL in BOATLOADS, as long as it's not from the Cougar Ace.
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Maybach 6:40PM (9/01/2006)
Top of the line CRV $24,000, top of the line CX7 $33,000. nuff said
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Petey 6:50PM (9/01/2006)
For all those people who think Mazda and their CX7 is the end all, here are the sales for Mazda USA in the last decade:
1995 - 283,745
1996 - 238,285
1997 - 221,840
1998 - 240,546
1999 - 243,708
2000 - 255,526
2001 - 269,602
2002 - 258,213
2003 - 258,865
2004 - 263,882
2005 - 258,339
http://www.forbes.com/2006/05/01/backseat-driver-mazda-cx_jf_0502flint.html
For all their freakin Zoomzoominess that you guys all soak up, its done them ABOSOLUTELY NOTHING! They havent ZoomZoomed ANYWHERE in the last decade. Their slogan should STALL-STALL to match their sales. Their combined sales dont even approach Civic's or Accord sales on their own. BMW is now outselling them, with much higher profit margins to boot.
I think Honda will do very well with this CRV; dont you?
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Paul Mace 7:00PM (9/01/2006)
Towing capacity: CR-V 4200 lbs. CX-7 1000 lbs.
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propagandist 6:32PM (9/02/2006)
There is only so much marketing you can push for a economical compact ute such as the CRV. "What do you CRAVE" - WTF is this??
I say leave the damn advertising to the people who truly drive the vehicle. Nothing like first hand accountability and drop the stupid ass campaign.
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chriseh 7:12PM (9/01/2006)
Glad to see these SUV getting smaller, ...but to crave an enlarged station wagon ala CRV is simply boring. So the hype here, and the talk around the water cooler is how many kids and dogs one can cram in the seats or how much cargo you can carry? ...gosh that's dull! Can't wait to see $50 million spend on hyping this thing.
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bgdc 7:27PM (9/01/2006)
Sorry guys, I wasn't saying the CRV won't sell well. Just that it's a boring, boring, boring vehicle. As is just about everything in thr toyota/honda lineups.
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Mike G 7:16PM (9/01/2006)
What's wrong with the front of the thing - didn't they leave off some sheetmetal below the grille? Sure it's a Honda, but can't they make it more nice looking and sporty like the new Civics? It's goofy ugly.
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Jay 7:16PM (9/01/2006)
I suddenly feel an urge for some White Castle.
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RDL 7:21PM (9/01/2006)
"Do you CRaVe the new CR-V?"
Ummm lemme see... NO!
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Jim 7:28PM (9/01/2006)
You can a video commercial on http://www.cartv.com - just pick any SUV and you'll see Honda's spot run. I like the looks, and the interior is amazing!
Jim
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Ryan 7:32PM (9/01/2006)
#4
MAZDA does not want high volume, they want to be a *constant* through the years.
Look they sold well over 10,000 more cars in 1995, but they were also almost bankrupt. Now they sell LESS cars and they are way better off.
I like Mazda because they are NOT trendy like Honda, and you support Ford at the same time, it's a win win.
The CR-V is less of an SUV than the CX-7 & CX-9 and the price reflects that. The Mazda Tribute is what you need to compare it to, even though it sucks.
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Ryan 7:35PM (9/01/2006)
Plus Mazda was never designed to handle this many cars anyway, they are stressed just keeping up with the Mazda3.
Regardless, Mazda sales were up this month (not by much but they were) and Honda sales were down.
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Lee Gibson 7:35PM (9/01/2006)
Why do I care if Mazda sells a lot of cars? I usually only want to buy one of them.
Volume is totally not relevant to my buying decision.
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DKB_SATX 7:39PM (9/01/2006)
I'm sure the CRV will sell okay, because there's a big group of customers who'll buy anything that says "Honda" on it... look at the Ridgeline. However, if I wanted a CRV I'd run down to the nearest Honda store and snatch up a 2006 (at a discount, mind you!) because if they're going to look like that monstrosity pictured above for the next few years, I'd need to get the bland inoffensive '06 before they sell out.
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Whydrive 7:38PM (9/01/2006)
Volume is relevant when they have to justify the existence for certain models. Do you think the RX-8 would exist if the Mazda6, Mazda3 and Miata didn't sell well?
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Sid 7:42PM (9/01/2006)
Petey - Mazda is a very focused, niche company (esp. since 2003). Almost all it's new vehicles (sans the old MPV and Tribute) are geared specifically towards those who love good-looking and fun to drive vehicles which stand out from the crowd.
Infact, Honda in the early 90s was what Mazda is today. But then, they became a volume seller and today we have a Honda which has nothing to offer to the enthusiast outside of the S2000.
The first thing a Mazda fan will tell you is that they DON'T want Honda sales-figures. That would ofcourse mean watered-down designs and chassis.
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MikeW 10:16PM (9/01/2006)
Let me see, dual beam junk headlights (US) or dynamic auto leveling, steerable HID projectors (not north america)
Hell no.
and those damn high mounted rear lights.
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Ryan 7:52PM (9/01/2006)
"The first thing a Mazda fan will tell you is that they DON'T want Honda sales-figures. That would ofcourse mean watered-down designs and chassis."
-BINGO!!!
I really miss the "90's Honda's such as:
The following cars
1988-1991- Honda Prelude (I still look at that car and just think, 4 wheel steering available and DAMN 1988 that thing still looks slick)
1992-? Honda Prelude (I liked it, not as much as the previous generation, but it looked more like a pissed off Accord)
To this day one of my favorite "screamer" cars (ones you can tach out all the time) is the:
1993 Honda Accord Si
1992 Honda Civic was hands down the best looking economy car of that year and fun to drive.
But since then,
I'm sorry but they have "bloated" all of them out, BUT I would still say they are "funner" than Toyota.
Either way, Mazda is not a high-volume company and will never be.
Think about it, if Honda only sold 22,311 cars this last month like Mazda did, they would be hurting BAD. And yet Mazda is doing great.
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