• Aug 30, 2006


Chrysler took time out today to announce the pricing of its two newest models, the Sebring sedan and Aspen SUV. The Sebring will start at $18,995 for the four-cylinder model that uses the company's 2.4-liter World Engine producing 173 horsepower and 166 ft-lbs. of torque and mated to a four-speed (boo!) automatic. The Sebring will also be available in a Touring model that starts at $20,195 and comes with the same four-speed auto and a 2.7-liter flex-fuel V6 producing 189 hp and 191 ft-lbs. of torque, as well as the range topping Limited model that starts at $23,995 with a new six-speed automatic and the 3.5-liter V6 making 235 hp and 232 ft-lbs. of torque . The engines seem to get decent mileage with the four-cylinder and smaller V6 each delivering 30 mpg or more on the highway and the 3.5-liter V6 returning a respectable 28 mpg.

The Chrysler Aspen, which the company refers to as the "300" of SUVs, will start at $31,490. Two models will be available in both two- and four-wheel drive: the "E" Package and the "J" Package. The Aspen Limited "E" Pacage gets the 4.7-liter V8 and a five-speed automatic. While the 5.7-liter HEMI V8 is on option with the "E" Package, the mighty motor comes standard on the uplevel "J" Package along with wheels upgraded to 20-inches instead of 18, running boards, a power rear liftgate and rear back-up system. The Aspen Limited "J" Package also comes with a two-speed transfer case and skid plate group for when you want to get rough and tough in the backwoods with your "300" of SUVs.

Follow the jump for our thoughts on the challenges facing Chrysler pair of new products.

[Source: the Chrysler Group]

There's a press release below that fleshes out the rest of the standard equipment and optional items, but let us just say this: the Sebring sedan faces stiff competition from the Ford Fusion, which undercuts it by $1,000 at the low end and nearly $1,400 at the high end. The real question is whether customers will mind paying less for a slightly smaller V6 in the Fusion's premium model versus the larger, but still relatively weak, 3.5-liter V6 in the Sebring. This is perhaps the most fiercely competitive passenger car segment and Chrysler faces competition from more places than just Dearborn, but the Fusion is the first car that comes to our minds when comparison shopping the Sebring.

The Aspen, meanwhile, suffers from some crappy model names (Limited "E" Package?) and depressomg sales in the body-on-frame SUV segment. It may have a shot, however, because it's being positioned as a luxury SUV, a sub-segment of utility vehicles that seems just a bit more resistant to the sales slide than normal SUVs. But it better be able to tow a mountain because remaining body-on-frame SUV customers are demanding a lot more from their vehicles than the exiting soccer moms and suburban dads.

Press release:

Chrysler Announces Pricing for All-New 2007 Chrysler Sebring and 2007 Chrysler Aspen

Starting at $18,995, all-new 2007 Chrysler Sebring combines quality, durability with elegance, craftsmanship and excellent fuel-efficiency (30+ mpg)
All-new Chrysler Aspen brings the bling for $31,490 - offers style, premium amenities and fuel saving technology

Auburn Hills, Mich, Aug 30, 2006 -
On the heels of award-winning new products and record sales, two additional all-new vehicles are about to arrive in Chrysler showrooms. Today, Chrysler announced pricing for the 2007 Chrysler Sebring and Chrysler Aspen.

"Chrysler's succession of innovative products has solidified the brand's standing as a leader in great design, purposeful technology and value," said David R. Rooney, Director – Chrysler Marketing and Global Communications. "With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen – the first-ever full-size SUV for the brand – the momentum is sure to continue."

Calendar year sales of Chrysler-branded products in 2005 totaled 649,293 units – an all-time Chrysler brand sales record. Since 1990, Chrysler brand sales have more than tripled from 185,128 units – a 250 percent increase.


Chrysler Sebring sedan offers more than ever before in mid-size segment
"The 2007 Chrysler Sebring represents the next phase of the Chrysler brand's passenger car renaissance," said Rooney. "The Sebring builds on the winning formula that began with the award-winning Chrysler 300 in the large car segment. This formula combines stunning design with interior craftsmanship, high-levels of safety and reliability, exhilarating performance and excellent fuel efficiency (30+ mpg), all at a surprisingly affordable price. Sebring also features many class-leading technologies not available in the mid-size segment."

Chrysler Sebring
With a starting MSRP of $18,995 (including a $675 destination charge), the Chrysler Sebring sedan features a fuel-efficient 2.4-liter World Engine that produces 173 horsepower (129kW) and 166 lb.-ft. (225 N-m) of torque coupled with a four-speed automatic transmission. (Estimated EPA Fuel Economy MPG 24 city/32 highway).

Other standard equipment includes both side-curtain and side seat-mounted thorax air bags, anti-lock disc/drum brakes, Tire Pressure Monitoring System, an electroluminescent cluster with outside temperature display, telescoping steering wheel, driver seat lumbar with manual height adjuster, AM/FM/CD radio with MP3 connectivity and play capability, Chrysler signature analog clock in instrument panel, sliding sun visor, sliding front center armrest, an upper and lower bin in the center console, a second power outlet, 60/40 folding rear seat with center arm rest, rear door map pockets with bottle holders and driver's side front-seat-back map pocket.

On the exterior, the Chrysler Sebring model features standard painted and heated power mirrors, quad headlamps with off-time delay, bright beltline molding, and 16-inch wheel covers and tires.

Available options on the Sebring model include a six-disc CD/DVD/MP3 radio with six speakers, SIRIUS Satellite Radio, UConnect Hands-free Communication System with electrochromic mirror, heated cloth seats, body-side molding, power sunroof and a Convenience Group (which includes a theft alarm, travel computer, Electronic Vehicle Information Center, rear cargo organizer, express-up windows for driver and passenger with down on key fob, cabin air filtration system, YES Essentials premium seat fabric and remote start).

2007 Chrysler Sebring Touring
The 2007 Chrysler Sebring Touring model has a starting MSRP of $20,195 (including a $675 destination charge).

In addition to the standard features on the Chrysler Sebring model, the Chrysler Sebring Touring includes YES Essentials premium seat fabric, a fold-flat front passenger seat, brushed aluminum instrument panel, cluster bezels and door trim, chrome interior door handles, express-up and down windows for both the driver and passenger and express down windows on the key fob, LED map lights (late availability), lighted visor mirrors, rear passenger assist grab handles and six speakers.

Standard exterior equipment on the Chrysler Sebring Touring includes Touring Edition badging, automatic headlamps and 17-inch aluminum wheels and tires.

Available options on the Chrysler Sebring Touring model, in addition to the options on the Sebring model, include MyGIG, a cutting-edge Harmon/Kardon navigation/infotainment system that includes SIRIUS Satellite Radio and UConnect, a rear-seat video system, premium 276-watt six-channel Boston Acoustics sound system, leather-wrapped steering wheel with audio controls, an eight-way power driver seat and a Convenience Group (which includes travel computer and Tire Pressure Monitoring Display, Electronic Vehicle Information Center, rear cargo organizer, cabin air filtration system, remote start, Universal Garage Door Opener, electrochromic rear-view mirror, theft alarm and single-zone automatic temperature control).

Chrysler Sebring Touring model is also available with a 2.7-liter Flexible Fuel (FFV) V-6 engine that produces 189 hp (141 kW) and 191 lb.-ft. (259 N-m) of torque, coupled with a four-speed automatic transaxle and four wheel disc brakes (Estimated EPA Fuel Economy MPG 22 city/30 highway). Additional available options include a heated/cooled cupholder, Electronic Stability Program (ESP) with traction control and 18-inch tires with cast-aluminum wheels.

2007 Chrysler Sebring Limited
The Chrysler Sebring Limited has a starting MSRP of $23,995 (including $675 destination charge). In addition to the standard features on Chrysler Sebring and Sebring Touring models, the 2007 Chrysler Sebring Limited features an available 3.5L V-6 engine that produces 235 horsepower and 232 lb.-ft. of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick, dual exhaust with chrome tips and P215/55 R18 tires with cast aluminum wheels (Estimated EPA Fuel Economy MPG 19 mpg city/28 mpg highway).


In addition to the standard features on Chrysler Sebring and Chrysler Touring models, the Chrysler Limited includes two-tone leather seats and leather shift knob, premium Boston Acoustics Sound System, an eight-way power driver seat, Travel Computer, Electronic Vehicle Information Center, single zone automatic temperature control, theft alarm, tortoise shell accents on the steering wheel, instrument panel and doors, Universal Garage Door Opener, electrochromic rear view mirror, fog lamps, chrome exterior door handles, Satin Silver door handle and PRNDL bezel, Limited badging, steering wheel audio controls, leather-wrapped steering wheel and SIRIUS Satellite Radio.

Available options on Chrysler Sebring Limited, in addition to the options available on Sebring and Sebring Touring, include a Premium Group (available 2.4L) and a Luxury Group (available 3.5L). The Premium Group includes heated seats, cabin air filtration system, heated/cooled cupholder, rear cargo organizer and remote start. The Luxury Group also includes 18-inch chrome aluminum wheels.


Chrysler Sebring $18,995 (including $675 destination charge)

Chrysler Sebring Touring $20,195 (including $675 destination charge)

Chrysler Sebring Limited $23,995 (including $675 destination charge)

Manufactured at Chrysler Group's Sterling Heights (Mich.) Assembly Plant, the all-new Chrysler Sebring will be available in Chrysler dealerships this fall.


Chrysler Aspen is the "300" of SUVs
Boasting elegant styling, premium amenities, unsurpassed capability and performance coupled with fuel-saving MDS technology and a starting price below $32,000, the all-new 2007 Chrysler Aspen Limited is a value alternative to luxury-priced competitors.

The Manufacturer's Suggested Retail Price (MSRP) for the all-new 2007 Chrysler Aspen Limited is $31,490, including $745 for destination.

"With premium technology, generous comfort, more than 30 safety and security features and fuel-saving technology, Chrysler Aspen Limited is a tremendous value compared to larger, higher-priced SUVs," said David R. Rooney, Director – Chrysler Marketing and Global Communications. "Starting below $32,000, the all-new 2007 Chrysler Aspen offers elegant Chrysler styling with the signature Chrysler chromed grille, winged badge and sculpted hood, available 20-inch chromed wheels and eye catching chromed accents. In addition, Chrysler Aspen provides seating for up to eight and class leading cargo volume with the refinement, drivability and efficiency of smaller SUVs."

Chrysler Aspen Limited "E" Package
The 2007 Chrysler Aspen Limited "E" package offers exceptional value for a premium, full-size SUV – equipped with a 4.7-liter V-8 engine coupled to a five-speed automatic transmission and a host of standard and optional convenience features. The MSRP for Chrysler Aspen Limited 4x2 model with the "E" package is $31,490 (including $745 destination) and $34,265 (including $745 destination) for the 4x4 model.

Standard equipment on Chrysler Aspen Limited with the "E" package includes 18-inch aluminum wheels, Electronic Stability Program (ESP), side-curtain air bags, second-row 40/20/40 folding seat, two-passenger third-row seat, power driver seat, rear-passenger heating and air conditioning, leather-wrapped steering wheel with remote audio controls, Electronic Vehicle Information Center (EVIC), mini-trip computer with compass and outside temperature data, auto headlamps, fog lamps, LED interior lighting, 115-volt inverter, roof rails, body-side molding, express-up/down front windows, P265/65 R18 tires, full-size spare tire, 6x9-inch heated mirrors, Sentry Key™ engine immobilizer, security alarm, and Yes Essentials® stain resistant, odor resistant and anti-static seat fabric.

In addition, the Chrysler Aspen Limited 4x4 model with "E" package features a standard single-speed transfer case, power liftgate and ParkSense™ rear back-up system.

Optional features offered with Chrysler Aspen Limited "E" package include a 5.7-liter HEMI® V-8 engine, adjustable pedals, running boards, heated front seats, leather seats, three-passenger 60/40 third-row seat, second-row bucket seats (with available heat), rear-seat DVD entertainment system, UConnect™ hands-free communication system, six-disc audio system, SIRIUS Satellite Radio, navigation system, remote start, sun roof, premium front and rear floor mats, engine block heater, trailer tow package and 3.92 axle ratio.

A two-speed transfer case and skid plate group is also offered with the Chrysler Aspen Limited 4x4 model "E" package.

Chrysler Aspen Limited "J" Package
The 2007 Chrysler Aspen Limited "J" package is loaded with premium amenities and includes standard a 5.7-liter HEMI V-8 engine coupled to a five-speed automatic transmission. The MSRP for Chrysler Aspen Limited 4x2 model with the "J" package is $36,905 (including $745 destination) and $39,225 (including $745 destination) for the 4x4 model.

In addition to standard features on the Chrysler Aspen Limited "E" package, the "J" package includes 20-inch chromed wheels, P265/50 R20 tires, three-passenger 60/40 third-row seat, reclining second-row seats, running boards, power driver and front-passenger seats, leather seats, power liftgate, ParkSense™ rear back-up system, six-disc audio system, SIRIUS Satellite Radio, memory system (seats, mirrors, radio and temperature), dual-zone automatic temperature control, adjustable pedals, laminated front and rear door glass, and premium audio system with subwoofer.

In addition, the Chrysler Aspen Limited 4x4 model "J" package features a two-speed transfer case and skid plate group.

Optional features offered with Chrysler Aspen Limited "J" package include heated front seats, second-row bucket seats, rear-seat DVD entertainment system, UConnect™ hands-free communication system, navigation system, remote start, sun roof, engine block heater, trailer tow package and 3.92 axle ratio.

Chrysler Aspen Limited 4x2 "E" Package: $31,490
Chrysler Aspen Limited 4x4 "E" Package: $34,265
Chrysler Aspen Limited 4x2 "J" Package: $36,905
Chrysler Aspen Limited 4x4 "J" Package: $39,225

Manufactured at Chrysler Group's Newark (Delaware) Assembly Plant, the all-new 2007 Chrysler Aspen will be available in Chrysler dealerships next month.


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  • 19 Comments
      • 8 Years Ago
      #5 Ric Dom....correct for a new segment...innovation was at one time the American OEM's strength... not correct or rather needed as an extension of an already declining segment.when OEM's do this stuff the dlr must commit floorplan,floorspace, and lot space to a slowmoving unit. How does dlr allocate those resources to a unit w/ a 204 days supply of units (Durango supply up from 108 YTD per Automotive News). Can an Aspen be that much different than a Durango to warrant a mirror unit for another internal nameplate? Another reason for some consolidation of brands. This was not the model Alfred P. Sloan, Charles Kettering et al had in mind...they moved people up and through a product segment not just trading them w/i a segment and making no inroads into conquest sales from a competitive OEM.
      • 8 Years Ago
      #7 Precisely... youd think..what happen to thinking this through. I mean cmon who the hell is making these decisions? # 11 Rental indeed! Thats a rental fleet and the charger is a cop car! DCX / got it!
      • 8 Years Ago
      Ok, as usualy its just my opinon, and if your somehow insulted. That is the point unfortunatly.

      First off, the Aspen SUV is kinda pointless, Expecally to the avrage american that can't spend $35,000 on a truck they will never use to its full capablitys.... But the avrage american is quickly being outpriced out of the new car market...

      So, It's going to be intresting to see if this plays out for them. After all, most americans that can buy a new car, have to get rid of the old car first. And if the old car is a SUV, they might not get top dollar for it right now. ANd if they can't get top dollar for it, they might not be able to afford a new SUV. After all, who wants a old SUV in this day and age unless they can get a substantal discount on it?

      Next up, the Sebring sedan just ugly as sin. Ugly in itself just does not cover it. Either, Someone at Chrysler went batshit with the ugly stick, or they hired alot of Saturn's old product designers. The ribbing on the hood, (that normaly does not bother me on other Chrysler products,) reminds me of trojan condoms. On top of that, it looks like rolling turd in silouete.

      Normaly I like Chrysler, And would be willing to put up with Chrysler's underpowered and unreliable cars because atleast they look good. SO I believe its a crying shame that Crysler after introducing the 300C droped the ball so badly. I wanted to see Chrysler make the baby 300C, and instead, they give me this turd pile.

      (And let me clearly discribe what I think a baby 300C should be. A smaller boxy sedan, that can comfortably fit 4 adult passangers. AWD is a must if the car is to be based off a FWD platform. THe Steering should be tight, and Most important of all. The presence of a Manual Transmission is prefered, (expecally if there will be a turbo option. Dealer gouging be damned, I will not bother with slush box.)

      As you can all see, This is none of that...
      • 8 Years Ago
      To be fair to Chrysler, you should compare the Sebring to the Mercury Milan, not the Ford Fusion. The base Milan and Sebring models both start at $18,999, while the top-end V6 Milan runs $23,495, only $500 less than the Sebring. When Dodge announces pricing for the Avenger, then we can talk Fusion.
      • 8 Years Ago
      My first car was my parents used 77 Volare/Aspen station wagon with red seats,a.m. radio, and wood grain/body rust!! Because of that car I drove until 1988 when I bought my Acura Integra I will never buy a DCX car again.
      Good luck with that Dr. Z
      • 8 Years Ago
      I was 4 at the time but one of my first memories is of my parents at the dealership buying their 1976 Dodge Aspen in GREEN METALLIC with white vinyl interior LOL. Despite plenty of rust and all kinds of problems, that thing ended up being a hand me down for my 2 older brothers. Alas, I never got to drive it. I instead got a 1980 Camaro for my first car (my brothers were pissed). The Aspen had been sold just 2 years before I turned 16 and I heard that it was totalled not long after we sold it. What a shame, that thing was a tank!
      • 8 Years Ago
      Sebring -- ANYTHING IS AN IMPROVEMENT
      Aspen (not a Dodge, eh?) -- NOT ENOUGH BLING, but the Durango is so insectlike in styling that they needed another use for the body. Dealers are going to be slapping on wheels and grilles like crazy.
      • 8 Years Ago
      The award for the UGLIEST SUV ever...goes to...thats right folks the Chrysler Aspen!
      • 8 Years Ago
      I can't believe this junk is coming to the market. Frankly, I far prefer the styling of the current boring Status over these uninspired models. Dealers will need heavy incentives to unload these rides. I just don't see how these models are competitive in any shape or form.
      • 8 Years Ago
      For Chrysler's sake, I hope the average SUV buyer has a poor long-term memory. Few people who remember the original Aspen have fond memories of it.

      Hint to DCX marketing: if you introduce a two-door coupe version of the above Sebring, whatever you do, don't call it the Cordoba.
      • 8 Years Ago
      Oh the aspen, Good times
      • 8 Years Ago
      You'll have to pay me $23,995 to buy that Sebring. Impressive feature list and gas mileage for the 4 cylinder, but styling that's not even up to par with a rental.

      Aspen looks more promising.
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