is trying a new tactic to get the word out about its new G5
Coupe. Every single ad dollar earmarked for promoting the car will be spent on online. Pontiac's marketing director Mark-Hans Richer calls it "a radical experiment". While online-only advertising
may not raise Pontiac's brand awareness among consumers like a traditional TV spot, it does allow the brand to target the youth male audience at which the G5 Coupe is aimed more effectively. Plus, it's a lot cheaper than buying a primetime TV spot and producing a commercial. The online ad campaigh will run through at least the end of the year, and while it's too early to judge its success, Automotive News reports that the G5 Coupe has already exceeded its sales goal for August by 185 percent. That number could also be attributed to how much Pontiac dealers
were starved for a small car after the Sunfire was discontinued.
[Source: Automotive News]