• Aug 26, 2006
Korean automakers like Hyundai continue to make inroads in Japan against domestic manufactures like Toyota, Nissan, and Honda. Hyundai Motor Japan, which has been doing business in Tokyo since 2001, sells six models with its high-end Grandeur (Azera) costing a little over $29,000. However, states a salesperson, "It (Grandeur) does not pale in comparison with Japanese cars of the same class in terms of quality and equipment. But the price of the car is about 1 million yen ($8,547) less."

Quality products at low prices have also helped the automaker worldwide. According to Business Week, Hyundai Motors ranked third in global corporate brand value for 2006, just after Toyota and Honda but ahead of Nissan. South Korean auto exports to Nippon nearly quadrupled in the past ten years, as well. Hyundai alone hopes to double its sales in the country in 2006 and plans to increase its dealerships from 57 to 70 within three years.

[Source: Kyodo News via The Japan Times]


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    • 1 Second Ago
  • 26 Comments
      • 8 Years Ago
      c'mon there's some Seoul in korean cars!

      thank you, thank you....I'll be here all weekend.
      • 8 Years Ago
      #24 I admire your logic but you're wrong.
      • 8 Years Ago
      1) How many of you posters EVER got paid for your (professional) opinions on vehicles?
      the answer: NONE

      2)How many of you ever wrote an article for Business Week, or got paid for your Professionl Monetary Opinions?
      the answer:
      NONE


      3) So, all of this should lead me to follow how many other poster's comments on Hyundai?
      the answer:
      NONE!
      • 8 Years Ago
      Does anyone know the tariff imposed on a U.S. car imported in Japan?
      • 8 Years Ago
      Hyundai can make fun cars too like the Tiburon, though it is similar to the Celica..
      • 8 Years Ago
      Honey, why are we even having a conversation about Hyundai? They are still tired and still a HY-UN-dai! I'll take a Jap built Honda or Toyota over this Korean trash any day. There is a reason why they offer a 10 year or 100,000 mile warranty. They're not even confident that they're trash will last 4+ years. Yes, that is a cute dress she’s wearing. OK!
      • 8 Years Ago
      The only way for Korean manufacturers to seriously start selling in Japan, is if brands like Hyundai and Kia become wildly popular and TRENDY here in the US and Europe. The highly fashion conscious Japanese (read: label whores) and their "me too" haut couture mindset is mainly based on former US and European fads.

      Why else would the H2 currently be selling like hot cakes in Tokyo?! http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060814/FREE/60803009/1004/THISWEEKSISSUE "...that is sooooooo 2003!"

      • 8 Years Ago
      #28

      Jap built Honda or Toyota? You do know that most Hondas and Toyotas are made in the United States right?

      and Uh, you got it the other way around.. Hyundai markets the 10 year/100,000 miles warranty because they believe the cars will run for a long time.

      When you said "There is a reason why they offer a 10 year or 100,000 mile warranty. They're not even confident that they're trash will last 4+ years." It makes no sense. Think about it. How many car companies are following Hyundai's trail?
      • 8 Years Ago
      Hyundai is not just souless.
      Hyundai still possesses the abominable, unreasonably repulsive styling of Korean, and Chinese brand "designs".
      I acknowledge the Azera's quality craftsmenship and choice of materials, but does it not still look like a sedan from the 1990s? It's some kind of cross between 1990s Buick and Lincoln.
      • 8 Years Ago
      Well one thing is for sure, the gal in the picture hardly looks low-price or low-quality :-)
      • 8 Years Ago
      Numbers came from article above... i think toyota sells 3x-4x times more cars in Korea... Even Lexus sells around 2,500 cars in Korea per year.
      • 8 Years Ago
      I have seen Land Rovers, Ford Mondeos / explorer, Peugeout 206, Lexus and BMWs in S. Korea. Of course, the dominant players are Hyundai/KIA, Daewoo and Samsung.
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