Deju vu: consumers buying low-priced, quality, Korean cars in Japan
Quality products at low prices have also helped the automaker worldwide. According to Business Week, Hyundai Motors ranked third in global corporate brand value for 2006, just after Toyota and Honda but ahead of Nissan. South Korean auto exports to Nippon nearly quadrupled in the past ten years, as well. Hyundai alone hopes to double its sales in the country in 2006 and plans to increase its dealerships from 57 to 70 within three years.
[Source: Kyodo News via The Japan Times]
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