• Aug 24, 2006


General Motors has teamed up with the 2006 MTV Video Music Awards to supply the event with a fleet of 60 E85 capable Chevy Tahoe, Avalanche and Suburban vehicles. The fleet will be used to transport "talent" (we use that term loosely) to the event and also get the word out about the first E85 refueling station in New York City that will be announced later this month. Each fleet vehicle is lightly customized with billet grilles, Chevy Accessory wheels and bright kit running boards on the Tahoes only. Designers stopped short of using MTV's Moon Man award as a hood ornament.



To commemorate the event, GM also hired designer du jour Chip Foose to build the Tahoe Concept. The company is billing Foose's creation as the first customized E85-capable vehicle. The Tahoe Concept features Foose details like a black powder-coated billet grille, lowered ride height, custom black wheels and a special two-tone paint job with a thin Tangier orange stripe.

Fuel for the fleet vehicles being used during the show will be provided by Sprague Energy and the vehicles will refuel at the New York City Dept. of Sanitation, hopefully after they've dropped off their pop star cargo at the red carpet. After the VMAs are over, Chevy will sell all 60 "MTV Video Music Awards Chevy E85" vehicles at dealerships in the New York area. That's right, you could own the Tahoe that delivers Ashley Simpson to Radio City Music Hall.

(More pics and GM's press release after the jump)

[Source: GM]





Press release:

Chevrolet Drives "Green" to 2006 MTV Video Music Awards by Going "Yellow"

A Customized Fleet of E85 Ethanol Compatible Chevy SUVs and

NEW YORK – Chevrolet will demonstrate that "yellow is the new black" when it comes to style at the 2006 MTV Video Music Awards (VMAs), Thursday, August 31. As the "official vehicle" of the VMAs, Chevrolet will provide a customized fleet of 60 E85 compatible SUVs to transport talent to the Awards telecast at Radio City Music Hall and provide production support in and around New York City.

Chevrolet and MTV are partnering around the 2006 VMAs to help educate viewers on E85 ethanol technology in an effort to raise awareness about reducing greenhouse gas emissions and curbing dependence on fossil fuels. The specialty fleet will be branded to promote the show as well as GM's Flex Fuel technology, which is at the center of a "Live Green, Go Yellow" initiative. This marks the first time a manufacturer has provided a fleet of E85 vehicles that have been customized specific to a major awards show.

"Going green never looked so good," said Ed Peper, Chevrolet general manager. "The 2006 MTV Video Music Awards is a great opportunity for us to showcase our Flex Fuel, E85 ethanol-compatible vehicles, as well as spread the word about Chevrolet's product portfolio that boasts nine out of 10 cars with over 30 mpg fuel economy."

In addition to the Fleet of Chevy Flex Fuel vehicles, a one-of-a-kind "pimped out" 2007 Chevy Tahoe Concept will make its red carpet debut at the VMAs. The Concept vehicle, which was designed by award-winning automotive designer Chip Foose and Unique Performance Concepts, will transport a celebrity to the awards show.

Chevrolet has also designed a multiplatform program centered around the 2006 MTV Video Music Awards to include: the branded fleet, customized Tahoe Concept, in-program content (Chevy will present the pre-show "Top of the Rock" concert and provide the "Chevy Fly-Cam" with aerial shots of red carpet arrivals) and on-line/off-line advertising.

New creative was designed to pump up awareness about Chevrolet's line-up of fuel-saving vehicles. Television ad spots themed in tandem with a recently-launched web site – reduceuruse.com – are tagged "How would you spend your time away from the pump?"

The web site invites consumers to upload consumer generated video of unique activities they would enjoy if they did not have to spend as much time at the gas station "fueling up." Humorous postings to date include a man watering his garden while dressed in a Speedo, a giant bouncy ball clash and an electronic football enthusiast. Each video clip can be further shared on consumers' MySpace pages, blogs and beyond. Reduceuruse.com is also an informational resource about Chevy vehicles and fuel efficiency, including the nine out of 10 Chevy cars that have an EPA estimated 30 or more highway MPG.

The "MTV Video Music Awards Chevy E85" vehicles will consist of 2007-model year Chevrolets, including the Tahoe, Avalanche and Suburban. The lightly-customized fleet is highlighted by a custom billet grille, 2006 MTV Video Music Awards badging, Chevy Accessory Wheels equipped with Goodyear Eagle tires and chrome center caps, bright kit running boards (Tahoes only), and a special cover trailer hitch receiver (Tahoes and Suburbans only).

The interiors of the fleet vehicles exude quality, precision and comfort. Features (varying among models) include OnStar, XM Radio, CD/MP3-compatible audio systems, a Rearview camera system, Touch-screen navigation system, DVD rear-seat entertainment system with an 8-inch screen, Ultrasonic Rear Parking Assist, industry-exclusive power-release fold-and-tumble second-row seat, heated first- and second-row seats and more. Under the hoods, a powerful factory-issued next generation Vortec 5.3L V-8 engine delivers segment-leading horsepower (320 hp/340 lb.-ft. torque) and the segment's leading fuel economy combined with E85 ethanol compatibility.

The fleet will run on E85 ethanol. Sprague Energy will supply E85 to the New York City Department of Sanitation where GM will refuel for the VMAs. E85 is not currently available to the public in New York, and later this month GM and the National Ethanol Vehicle Coalition plan to announce new station openings supporting E85 and GM Flex Fuel vehicles.

The "MTV Video Music Awards Chevy E85" vehicles will be available for sale after the awards show at Chevrolet dealerships in the New York area. A commemorative plaque will accompany each sale.

The Tahoe Concept showcases classic Foose details, including a black powder-coated billet grille with the legendary Chevy bowtie at the center. Foose lowered its stance and gave it a two-tone paint scheme of silver birch (upper portion) and black (lower portion) with a thin Tangier orange stripe along the top of the door cladding that wraps around the vehicle. Exterior touches include Foose badging, dual stainless steel exhaust tips, chrome side molding, and more. Inside, a stainless instrument panel shines, while the Foose logo is stitched into the headrests and stamped onto the doorsill plates.

Chip Foose, star of the TV series "Overhaulin," who has numerous awards to his credit including the 2005 Riddler Award at Detroit's Autorama, was inducted into the Grand National Roadster Show Hall of Fame in 2003, and in 1997 became the youngest member ever inducted into the Hot Rod Hall of Fame. His storied career began under his father's design tutelage and by age 12, Foose already had five years experience and had also painted his first car. With his father and Project Design he helped design and build street rods, customs, studio vehicles and show cars for films such as Blade Runner, Robo Cop and Gone in 60 Seconds.

The 2006 MTV Video Music Awards will be held on August 31, 2006 at Radio City Music Hall in New York City. The show will be available to a potential viewing audience of more than 1.3 billion people via MTV's global network of 50 channels reaching 481.5 million households around the world as well as through syndication. Its convergent and original online programming will reach the entire interactive community, via MTV's 43 Web sites around the world.


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  • 19 Comments
      • 8 Years Ago
      I'm gettin' a little Foosed out.
      • 8 Years Ago
      Can't put much more lipstick on that pig...
      • 8 Years Ago
      Celebrities buy big SUVs. Maybe this will start a trend of E85 Suvs as the next big thing. Gotta hand it to GM.
      • 8 Years Ago

      My guess is that they had to be pretty close to stock for no other reason than these will be sold to the public afterwards at dealerships and warranted as any other vehicle they sell. If Foose lowered it an inch off the ground or something or made a some stylistic change that caused excessive wind noise or something and the buyer was at the dealer every other day trying to get the underbody fixed for damage going over a speed bump or getting the wind noise resolved that could be more head ache than it is worth. Foose probably focused on wheels and paint.

      What I'd like to know is the story after the vehicles are delivered on Overhaulin' and driven awhile. Who fixes the 400HP engine they put in when there is a problem? Is there any warranty what-so-ever? My guess is no (or maybe for a short time if they feel like it wasn't ragged on?). GM is going to sell (and warranty) these so it is a whole nother ball game. Ask Foose for a 6 year/ 100K mile bumper-to-bumper warranty (to be sold for under $2K) on his other creations.
      • 8 Years Ago
      "That's right, you could own the Tahoe that delivers Ashley Simpson to Radio City Music Hall. "

      What dude would like that?

      By the way, the whole thing another
      desperate way to try to sell GM'S SUVS
      i bet they have troubles even selling
      those 60 special edition... poor stocks.
      • 8 Years Ago
      I dig these outrageous rides. Billet Grilles have become really popular to enhance these SUV's. One day...One day....Till then My Cadi is pimped out with the T-Rex Billet Grille. Inhanced the total front end! Found it at: Try http://www.Mytightride.com
      • 8 Years Ago
      Great product placement.Like putting a "Drink Coca Cola" sticker on Darth Vader's helmet.
      • 8 Years Ago
      LITHOUS

      Where do i even start, your are right im way off,
      this is worse than what i thought, so, you are
      taking credit of the company's innovations cause
      you bought your Saturn? In your own words "because I understand what they are really about." You know how is that called in advertising Brain wash, Did you know that advertising companies labeled people
      into categories so they can easily get to people
      that are more vulnerable, in other words costumers
      that "believe everything we tell them" cause again
      like you said "I understand what they are really about."
      Seriously few Geniuses in the
      Automotive world understands GM decisions but
      hey maybe you are smarter than Rick Wagoner, cause
      he himself wouldnt dare to say that.
      And hey, dont get me wrong i accept their success in
      America, they have "BUILT" great cars in the past,
      no one can say no, and yes tons of innovations, im not
      gonna deny that either, cause im not ignorant, im gonna make you the favor accepting that, but you gotta
      accept the total "crisis" that they have in the
      present, by the way the Ford T model already ran
      in Ethanol, so GM's kinda late.

      I accept they were a great company in the past,
      maybe your father owned a reliable GM, and i bet the
      car was great, but that doesnt mean that you still
      need to be, the greatest defendant of the company,
      cause now they have forgot abaout the costumer
      and their need for quality, and all they want is
      profit, and in their defense i'd think the same
      if i were so close to bankrruptcy.


      Recent history

      "New Tahoes are sitting on lots longer, the average length of time the 'ute sat on the lot was seven days. That number, as of July 23rd, has now grown to 62 days."
      "GM plans to axe $1 billion out of mid-size car budget
      Posted Aug 9th 2006 7:01AM by Erin Mays"

      That last one means less quality for the costumer,

      Lithous ask yourself > You love the company, or you Love what it Used to be??
      • 8 Years Ago

      I guess those 200K jobs Toyota brags about on a TV commercial (as if they are direct employees, so look for the mis-informed to start telling us how Toyota has 200K U.S. employees in comments on autoblog in the near future, I'm warning you now) aren't enough to save America from doom and gloom...
      http://www.marketwatch.com/News/Story/Story.aspx?dist=newsfinder&siteid=mktw&guid={E18E95AF-DBFF-4EE4-ACF7-530A3CD714D3}&symbol=

      Yeah, talk about GM's debt, the American consumer borrowed 2/3 of GM's debt JUST IN HOME EQUITY LOANS. GM is so much like the average American (except GM actually makes some things best in the world like SUVs, at least it is something, unlike 99.999% of Americans who aren't even in the ball park in a world competition).

      Luis, we all can't be as great as you at what we do (as one can only assume from the way you constantly bad mouth GM otherwise you're like a fan in the stands yelling at a pro that they suck and all. Of course that usually entails alcohol but that is neither here no there). Tomorrow I must look you up in the patent office. Someone with trash talk to the level of yours must be up there with Edison and Land, I'm sure of it.
      • 8 Years Ago
      LITHOUS

      I know you own a GM product, so what?
      Half America does... The point is
      that you are the typical suck-up
      of the company just cause you bought
      one of them, and no offense, companies
      love your type of costumer, by the way,
      and everyone here agrees Who Doesnt
      Think that GM's ""NEW"" boxy designs
      are crappy?
      Lets keep the
      baseball example, you are the guy that
      bought the Yankees' Hat, and now you think
      that you are one of them, so you take any
      critic to the team as a personal critic...

      Same way with cars, you bought a GM car
      now you think every critic to the actual
      disaster and actual bankrruptcy of the
      company is a personal offense...
      I got a Cayenne, and i dont support
      every stupidity that Porsche make.

      Bottom Line
      You dont suck, your ride does.
      • 8 Years Ago
      Jim Foose? Come on, man.
      • 8 Years Ago
      Based on everything Foose has done so far ( I mean , the guy has won THREE Ridler awards), I think he delievered what Chevy wanted, and I imagine they kept him on a pretty short leash. If you watch Overhaulin', he tends to stylize the project based on what the customer wants, which is not always what he would want.

      I'll blame Chevy for this one.

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