• Aug 23, 2006

Some of us here at Autoblog have always felt a connection with Grand Theft Auto. Maybe it has to do with our daily efforts to wreak automotive havoc on the digital world or our deep-down secret desires to be bad-ass pimp... but certainly NOT pimping Coca-Cola. Such efforts are for polar bears and teeny bopper idols. Sure, we like Coke as much as the next guy and gal (the kind you DRINK, sheesh, we're not kindred spirits with the games' heroes to quite that extent), but Grand Theft Auto is the epitome of "damn the man" ideology.

So imagine our horror as we watched a Grand Theft Auto hero actually pay for his Coke, yank a guy out of his car to give him a Coke too, shove a homeless guy into a convertible full of hot women, thwart an attempt to steal an elderly woman's purse, and commit more good deeds, all while some really happy people sing, "Give a little love, and it all comes back to you, la la la la la la la....."

So, dear readers, does this constitute a sell-out or an ingenious partnership between Rock Star Games and Coca-Cola? You be the judge.

[Source: transportTrends]



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  • 24 Comments
      • 8 Years Ago
      very innovative
      • 8 Years Ago
      Now, I just feel all warm and fuzzy inside!
      • 8 Years Ago
      The sell out of GTA? Come on. I think you're taking this game and commercial a little too seriously. It's a video game, not a religion.

      Besides, I thought the commercial was pretty clever and humourous.
      • 8 Years Ago
      I thought it was funny, too. The fire extinguisher, the Cluck 'N Bell Guy, and the Biff character were all nods to GTA. It's a big inside joke for GTA fans.
      • 8 Years Ago
      Yeah, this doesn't appear to be affiliated with GTA at all. If it were, there'd be some mention of the game in the ad somewhere, but everything in it is changed just slightly from how the game actually is, as if Coke wanted to do something in that style but tiptoed around anything that would breach Rockstar's copyrights.
      • 8 Years Ago
      ingenious
      • 8 Years Ago
      I don't think GTA has gone wussy at all.... As others have pointed out, there is no specific mention of GTA at all in this commercial. Very innovative on Coke's part, and hearkens back to Coke's past advertising which emphasized harmony and world peace. The idea here is that with a bit of Coke, everything is just right. Good ad IMHO.
      • 8 Years Ago
      kind of hypocritical, the whole goodwill thing, given Coke's record with ethics and human rights
      • 8 Years Ago
      Very clever, it sets you up to expect one thing then delivers the opposite in a tongue-in-cheek way.
      • 8 Years Ago
      Absolutely hilarious, starting from the slamming down of the money on the counter and the clerk going "huh?" to the song and dance at the end. :)
      • 8 Years Ago
      That was an awesome ad!
      • 8 Years Ago
      Looks like a rip, the map is on the wrong side and sqare instead of round. Maybe RockStar will get them back in the next GTA game.
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