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Reader Comments for
Subscribe to this threadChrysler: Dr. Z is here to stay
(Page 1 of 1)
rwdmtparkingonly @ Aug 17th 2006 4:33PM
Fo' shizzle dizzle, what happened to Lee Iaccocizzle and Snoop D O double Gizzle? Advertising people think that annoying ads can be really effective, especially compared to clever ads that don't create strong brand recognition, so they're probably discounting the fact that these commercials make me throw up in my mouth.
Some buyers, especially of Dodge products, might be turned of by the foreign connection that Dr. Z creates, but not as much as if it was an Asian company president. Also, the German connection might help with quality and prestige perceptions.