Mazda will cut incentive spending beginning with CX-7
The Nihon Keizai, a Japanese business publication, reported that Mazda will cut incentives spending in the U.S. in an effort to raise vehicle average transaction prices and profit margins for each vehicle it sells. As of late, automakers have been frowning upon incentives as dangerous and profit-eroding, no doubt in response to the huge decrease in sales following last summer's "employee pricing" binges.
Initially, the automaker will cut incentives on the new 2007 CX-7 crossover (pictured), and subsequent 2007 models will roll out sans incentives. Ford Motor Company as a whole has been improving on the profit margin front thanks to a reduction in incentives from $2,000 to $1,800 on average per vehicle.
[Source: Reuters]
Reader Comments (Page 1 of 1)
rwcmick 11:59AM (8/17/2006)
It's not true. Mazda is not completely phasing out incentives.
http://allcarsallthetime.blogspot.com/2006/08/mazda-has-incentive-to-quash-no.html
http://www.edmunds.com/insideline/do/News/articleId=116528
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02car 1:58PM (8/17/2006)
Very fascinating article!
Your PR is high, passing by to do the conjunction, forgive:)
02car
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Raj 2:24PM (8/17/2006)
I test drove CX7 few days ago. I am buying it in December to replace my Explorer. CX7 is fun to drive and it has (for me - the must have) BOSE stereo.
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998e????? 9:01AM (11/28/2006)
Please keep your comments relevant
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