• Aug 15, 2006
Chrysler launches "Ask Dr. Z" Dream Car Sweepstakes

click on above image for high resolution version

Or new Chrysler Sebring? Or Jeep Wrangler Unlimited? Chrysler has announced the kickoff of its "Ask Dr. Z" Dream Car Sweepstakes that will run between August 15 and September 4. Entering involves visiting a Dodge, Chrysler or Jeep dealership and picking up an entry code that you then plug into the "Ask Dr. Z" website. A total of nice vehicles will be given away, three of each model.

Though many pundits have already called Chrysler's "Ask Dr. Z" campaign a failure because of the automaker's disappointing sales figures for July, Chrysler is quick to point out that traffic to its websites are up and Web leads have increased by 27 percent. Its own research reveals that 83 percent of in-market consumers find DaimlerChrysler CEO Dieter Zetsche credible and believable. A contest involving the giveaway of three Dodge Challengers seems to us a surefire way to increase the site's web traffic tenfold and drive people into dealerships, even if only to pick up an entry code.

[Source: The Chrysler Group]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago