• Aug 15th 2006 at 11:07AM
  • 9
The folks over at the National Association of Manufacturer's blog, shopfloor.org, posted a video this weekend that's a must-see for Rube Goldberg fans everywhere.
Honda's famous "Cog" video (so-called because the video begins with a single cog rolling down an incline) was produced in the U.K. in 2003 and featured a very Rube Goldberg-esque "machine" comprised of parts from a Honda Accord. The TV commercial required 606 different takes and four and a half months of production before it was completed, and has gone on to become something of a cult classic.

Well, in the "Cool Stuff Being Made" department, Shopfloor.org has a video trifecta for your viewing enjoyment: the original Cog TV commercial, a behind the scenes video of how the commercial was made, and an illustrated guide to the various Accord bits and pieces used in the video. Enjoy!

[Source: Shopfloor.org] Thanks for the tip, Dave!

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 9 Years Ago
      Hello?!? Honda stopped making wagons for the U.S. market eons ago, remember?
      • 9 Years Ago
      Cool. Easily one of the best commercials ever. I believe it wasn't shown in North America due to its length.
      • 9 Years Ago
      Check out "The Way Things Go," the film this commercial is based on. You might be able to find it floating around youtube or someplace similar.
      • 9 Years Ago
      One of the best commercials ever made by a car company, for some reason this commercial never gets old eventhough I have seem it 4 years ago.
      • 9 Years Ago
      I still don't understand how the wheels/tires go up the ramp like that
      • 9 Years Ago
      8. I still don't understand how the wheels/tires go up the ramp like that.

      Weights inside the wheel. The weight is positioned at about 1 o'clock so when it gets bumped, it pulls the tire up the ramp... ;)
      • 9 Years Ago
      As far as commercials go, this one was pretty intense the amount of work needed to complete it.
      • 9 Years Ago
      Also the fact that it was for the euro-spec Accord, which was a completely different car that didn't come here. (Well, it eventually arrived as the Acura TL).

      Note: I'm speaking from the perspective of the U.S. No firsthand knowledge of whether this thing made it to Canada as a Honda... I don't think it did though.
      • 9 Years Ago
      I still remember the first time I saw that ad. I've never been so excited to share a piece of video with my friends. Thanks for bringing this one back, Autoblog!
    Share This Photo X