• Aug 15, 2006


As promised, Ford is taking a page from Volvo's book and emphasizing safety for the 2007 model year for its Ford, Mercury and Lincoln brands. Side curtain airbags and rollover sensors -- factors that heavily contributed to the 2006 Ford Five Hundred and Mercury Montego earning the IIHS' highest rating of "Top Safety-Gold" -- will come standard on 14 Ford vehicles. The Expedition and Expedition EL's passengers will benefit from the addition of seat-mounted front-side air bags, a three-row Safety CanopyTM rollover detection system and AdvanceTrac® with RSC® (Roll Stability Control).

These newly added protective features come at a time where consumer demand for safety sits at the top of the most wanted list, followed directly behind quality and value. In fact, Ford cites a survey that found safety is now an "extremely important factor" for 54 percent of respondents, up from 51 percent in 2005.

[Source: Ford via TheAutoChannel.com]


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  • 20 Comments
      • 8 Years Ago
      Ford’s latest midsize sedan Fusion and its Mercury and Lincoln clones are among the very few cars in the segment that do not offer dynamic stability control - even as an option. This is by far the most life-saving and important security advancement popularized during the last 10 years. Freaking Hyundai Sonata offers it as standard equipment.

      I wonder how Ford’s decision-making process went. “We need no stinking safety – lets save money on engineering and create a fancy commercial instead!” Do they really think American drivers are such morons?
      • 8 Years Ago
      What the HELL are you talking about Travis? Why don't you come right out and say you wouldn't buy a Ford no matter what? I assume that goes for GM, and probably DCX as well? Just another example of the anti-American car people. What do you drive, Travis, just out of curiosity? I'm guess it's a Toyota and you can 250K miles on it and even cleans itself?
      • 8 Years Ago
      Good drivers don't need dynamic stability controls. Why do you "nannies" think that everyone should have unnecessarily complex cars equipped with stuff we'll only turn off anyway?

      Make it available at a reasonable price
      for bad drivers who know their skills suck
      and good drivers with OCD or low self- esteem. Let the rest of us save a few bucks.
      • 8 Years Ago
      I also say" good job Ford" Now, make stability control standard.
      • 8 Years Ago
      I hope this safety focus also translates into higher quality...
      • 8 Years Ago
      I own a Ford Ranger with a box that's a full 6 feet long, weighs nearly a ton less than the 5'-boxed so-called truck from "perfect" Honda, and gets far better gas mileage.

      Rear seat passengers can enter and leave my Aztek without any driver assistance, not so in the case of "perfect" Honda's Element. I can fold my Aztek's rear seats in such a manner as to give me a full-width cargo area behind them. Again, unlike the Element.

      Yet to GM haters, the Element is "functional", the Aztek is "ugly".

      Ford, which can build a vehicle with much less bulk that can haul objects 1'longer
      with tailgate closed, is "behind the times", while Honda is "contemporary".



      • 8 Years Ago
      While in a survey people will say safety is extremely important I suspect it's like asking people what kind of TV they watch. Everyone will say 'educational channels' and yet most couldn't find those channels on their TV. And car makers know this which is why they focus so heavily on perception. Why doesn't a car maker simply make a car nearly indestructible since by the survey that should guarentee 54% of people will buy that car?

      Ford in their own words spent years establishing the perception and reality that it was a truck and SUV maker and now when sales in those areas have fallen dramatically they had no alternative product for consumers.

      Changing the perception of the Ford brand to be synonymous with safety will be a long and uphill battle and one mistake can reset the clock to zero. And in the end the question is, if their current lineup is not attractive to consumers will simply making optional safety features standard make them more attractive?

      I suspect the reason they chose safety is that it's easy compared to the #1 factor listed in the survey which was quality.
      • 8 Years Ago
      And to answer your question, I don't drive a Toyota. I drive a Honda. I also use to sell Honda and Lexus. Honda isn't an exciting car company but they have their act together in making great cars with quality. And I can't wait to see what they do with their diesel engines.
      • 8 Years Ago
      Typical Ford - POS! I'm quite happy with my Japanese vehicles/owned 4 and counting. Anti-American? No! It was actually built on USA soil by USA workers. It was also paid for with USA coins from my USA job. Pearl Harbor? Anyway...it's about owning quality, dependable, and solidly built vehicles. It's amazing how freedom of speech and opinions or speaking out against Ford or GM are now viewed as Anti-American.
      • 8 Years Ago
      I would not say anti-American, I would say giving money to the Japanese. One question, where do you think the money ends up going. I'm sure those Japanese companies are strictly in the car business for just breaking even with the profit.....
      There is not enough message board to explain to your blind eye the facts. I'm not anti-Foreign vehicles, I'm for a fair playing field. Also what "Japanese vehicles/owned 4" are you referring to?
      • 8 Years Ago
      I'm reading these posts and laughing. You guys are funny! For how many years was Ford the number 2 car maker in the USA behind only GM. That means all of those millions of Americans purchasing Ford's were _ _ _ _? I'll let someone fill in the blank!
      • 8 Years Ago
      I think this will have a positive impact on first-time Ford purchasers who will have an easier time finding a car on the lot with the features they want. Dealers should be happy too since it removes part of the guess work on what to order.

      Hopefully Ford can add a couple more safety awards to their mantle, but in the end it's sales that will determine if forcing consumers to purchase features is a wise move.
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