What's in a name? Well, for starters, heritage, prestige and, in the case of Rover, a loyal following whose unfettered obsession is only eclipsed by one Chinese automaker's pocketbook.

Shanghai Automotive Industry Corp. may have finally wriggled the Rover name from BMW AG's hands, in a deal that, according to the Birmingham Post in Great Britain, involves the Chinese automaker shelling out $21.7 million for the famed mark.

Why Shanghai Automotive and not the winning bidder of MG Rover's production equipment, Nanjing Automobile? Shanghai Auto had worked with Rover before it went 'pop' in early 2005 and owns the rights to the Rover 75, which it plans to put into production and have on sale in late 2007 or early 2008.

At this point in the game, we're not sure if we even care where the cars are built or what badge adorns the hood, we'd just like to see something tangible come out of the defunct automaker.

[Source: Automotive News]


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