News about Mazda's leaked video communiqué to its dealers and the subsequent outcry among RX-8 owners reached all the way to the desks of Automotive News editors who have written a follow up story. They even mention our own little blog by name in the piece: "The story took on a life of its own on the RX-8 owner site and on, an auto enthusiast site... asked the question: 'Why would RX-8 owners be surveyed if those survey results were not a factor for the dealer in the end? And more importantly, what incentive would dealers have to give RX-8 owners good customer service if these surveys weren't being counted?'"
Though the piece is currently for subscribers only, we can tell you that after a lengthy play-by-play recap the author tells us Mazda is looking for a new way to communicate with its dealers that's more secure. Might we suggest carrier pigeon, as no transmission in our digital era seems 100% secure anymore.

Automotive News also dug a little deeper and discovered that despite this recent PR shiner, the RX-8 ironically achieved the highest customer satisfaction scores of any Mazda in a recent J.D. Power & Associates study. For its part, Mazda will review whether or not it will even go ahead with its original plan to not include RX-8 owner survey numbers in dealer scores.

[Source: Automotive News – sub required]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X