• Aug 14th 2006 at 9:55AM
  • 36

When Dodge made it a point to distinguish the new Caliber from its older, weathered sibling, the move to the "It's not cute" marketing slogan was in stark contrast to Neon's "Hi" ad campaign.

Whether or not it's working is still in question, but it seems that people harboring the "X" chromosome are more drawn to the small, pseudo-ute than Dodge expected. Of the total car buyers driving the new Caliber off the lot, 43 percent are female, a marked difference compared to the overall ratio of female Dodge owners at about 27 percent.

What this accounts for is anyone's guess, but logic stands to reason that some women have decided to trade in their SUVs for a vehicle that still has an overall aura of ruggedness and utility, whereas others probably just came out of Neon and decided to stick with the brand that they knew.

[Source: Automotive News]

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    • 1 Second Ago
      • 9 Years Ago
      Since when is a ratio a single number? ie: a percent (in this case 27%).

      Love the comment about the "X" chromosome too. Keep up the good writing!
      • 9 Years Ago
      I was "DJ" on the post, I'm at work with a bunch of guys and they keep changing my name around!!!
      • 9 Years Ago
      #19 - Strongest launches from what standpoint? They are producing less than half of what the plant was processed to build. That's the reason the dealerships don't have any vehicles to sell. You call 7700 units in July strong? DCX is losing millions on this vehicle.
      • 9 Years Ago
      No, I'm pretty sure females is accurate.
      • 9 Years Ago
      "But I can't get over the fact that it's essentially the "Neon SUV."

      First off, I rented one this weekend and it is FAR from an SUV more of a 2006 Dodge Omni if you will...

      Second, it was easy on the body on long trip, much more than the Neon. But compared to my Mazda 3, it shows it's starting price when you brake at freeway speeds. You know, when you brake and the steering wheel starts to shake, etc. Plus the steering wheel would *slightly* shake at 75+mph, not too bad, but I'm assuming it will only get worse.

      The interior is a sea of drab biege plastic, at least the one I rented, the door handles are the same beige as door panels, same as the dash, steering wheel, actually the entire interior. There is also something very "80's dodge shadowish" about the air vents, glove box and steering wheel, first it's the brownish biege color making it scream "K" car, then it's the overall shape, looked very 80's to me, mabye completly unnoticable to others.

      Lastly is the CVT transmission, what a complete deal braker on this car. It was the first time I have ever driven a CVT, and was excited about it. Now, more than ever I truly believe you need gears. I mean the car would rev all the way to 6k and barely move, it was "acceleration lag" if you will, out of nowhere it would finally snap into "gear" then you let off the gas and it still goes for a sec or two!

      The only good points to this car:

      1.) Good seat comfort
      2.) Decent handling

      • 9 Years Ago
      Rob, I do not own a caliber OR work for DXC.

      I am simply able to open my mind and look at facts and figures to come to an informed decision without allowing bias to cloud my judgement.

      keep in mind, I did not talk about any good or bad traits of the Caliber. I did not comment on the overall merrit of the vehicle. I simply put facts together.

      -This has been a very strong launch.
      -There is an even spread of buyers over the age demographic.
      -There is an even spread of buyers across the gender demographic.
      -The platform is on course (sales-wise) to make all models based on this platform to be in the black before year-end.

      all based on facts and hard numbers. Like the Caliber or not, these numbers do not lie.

      *note: I STILL did not endorse or demote teh vehicle, just looked at the facts and figures.
      • 9 Years Ago
      "Facts are it's KIA cheap with a Dodge name"
      ^^^ subjective statement. Opinion. Not fact. ^^^
      I am not saying that my opinion is the same or different, just that what you claim as fact is really subjective opinion.

      "it's a new model"
      ^^^ look at the brains on this guy. ^^^

      "your facts will be soon washed away"
      Little confused by this, please clarify:
      1) are you saying that the demographics are going to change?
      2) You cannot "wash away" past sales figures. Even if sales slow to industry average, will not change the fact that the caliber has had one of teh strongest launches of any vehicle in the last 3 years.
      3) You cannot "wash away" the 100k unit profitability mark.

      despite your bias/opinions... the FACTS as stated in my posts cannot be 'washed away' by your bias.
      • 9 Years Ago
      I think it's because that car is too small and not particularly fast enough for men :D. Guys dont really care about practicality either so at that price range we would go out and by a sports coupe.
      • 9 Years Ago
      Heh, my wife hates the Caliber. I for one think it looks neat, but if I'm going to buy another small car, it'd better have even better fuel economy than the Caliber gets!
      • 9 Years Ago
      I'm trying to like the Caliber. I really am. It's practical, aggressively-styled, and a damn good deal. It has lots of cool little quirks, too.

      But I can't get over the fact that it's essentially the "Neon SUV." I guess that's why I can't like it, even though it's a damn stupid reason not to.
      • 9 Years Ago
      1) How is DCX loosing millions on a PLATFORM that becomes profitable at 100k untis sold? That means, once the Caliber, Patriot, and Compass reach a combined sales of 100k units, ALL models are profitable!
      2) strongest launch: According to Tom Libby of the Power Information Network, a J.D. Power and Associates company, the number of days on average a Dodge Caliber is staying on dealer lots nationwide, 11, was the same in its fifth month as it was in its second—something almost unheard of in the auto industry.
      3) Remember, the Compass, Caliber and Patriot are all going to be built at tthe same plant on the same line. so, if the plant is producing calibers at 1/3 total capacity, it is right in line...

      btw: through the end of July, Caliber had sold 50,881. Production started in Feb, deliveries started in march, advetising started in April.

      • 9 Years Ago
      "I hope that was just the car you were driving, if that's a trait of the vehicle, it would be unacceptable.

      Posted at 12:26PM on Aug 14th 2006 by Corey W. 0 stars"

      -I hope so to, but I seriously doubt it, it had 455mi on it when I started my drive from Las Vegas to Mesa AZ. OH, and the A/C, is anything but good.

      -As far as the drive, it drove like a late 80's early 90's economy car. Just like I described, you would get to an off ramp and start hitting the brakes and you can hear them "rumbling" (not the ABS) but more of a "warping of the discs sore of rumble" and the steering wheel shakes with it. I think that its just underpowered brakes, then the steering wheel shimmys at 75+, like I said not that bad, but I assume it will eventually get worse.

      -Basically It's priced as cheap as a Kia, and drives about the same as one.

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