Speculations that Ford Motor Co. may be selling its Jaguar brand may have been lessened, if not outright stricken, during a seminar at the Center for Automotive Research in Michigan. Ford President of the Americas Mark Fields, who spoke at the seminar, suggested the luxury marque would be repositioned as a "niche brand" which would sell fewer, but more profitable vehicles. This is similar to Porsche' strategy and a recapitulation of Ford's redirection of Jaguar since 2004. However, Fields did not state Ford has unequivocally ruled out any sale of the brand.
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[Source: The Birmingham Post]