- Aug 9, 2006
The U.S. B-segment car Mark Fields axed
Well, it turns out that Ford was rushing to market a version of the Fiesta-based EcoSport small SUV (pictured) that its subsidiaries sell in Mexico and Brazil. According to The Detroit News, the already fairly basic EcoSport would have been stripped down even further as Ford tried to come up with a price leader for the market. Fields (wisely, in our opinion) canned the project, saying this week that he'd rather wait for Ford to "come in with a product that's distinctly Ford" and not "just another econo-box."
[Source: Detroit News]