Ad Fight!: BMW, Audi and Subaru in ad grudge match



The International Advertiser Bitch Slapping Awards (IABSA) have been announced this week and the finalists include three of the world's most prestigious automakers.

The trouble began when BMW released an ad for its new 3-series and congratulated Audi for winning the South African car of the Year award. Certainly an esteemed honor in it's own right, but BMW signed the congratulations with the line, "From the winner of the world car of the year award 2006." Ohhhh, snap!

Audi's PR guerrillas, not willing to sit idly by while being assaulted in the print realm, fought back with the ferocity expected from the German carmaker. They parried BMW's thrust with an ad proclaiming that the "world car of the year award" was nice, but we've kicked butt at LeMans for six consecutive years, so put that in your pipe and smoke it!

Then, from the east, comes Subaru, who wanted a piece of this chest-pounding, automotive aggression and jumped in with an ad proclaiming, "Well done to Audi and BMW for winning the beauty contest. From the winner of the 2006 International Engine of the Year Winner." Burn!

The full ads can be viewed in all their egregious glory after the jump.

[Tipage goes to Rsplatpc]





Reader Comments (Page 1 of 3)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.








Autoblog Podcast #152: Paukert Enhanced!

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

Featured Galleries

  • BMW Concept 6
  • Zenvo ST1 Details
  • SEMA 2009: HPP Daytona Challenger
  • LA Design Challenge 2009 Competitors
  • SEMA 2009: 1962 Chevrolet Corvette C1-RS
  • SEMA 2009: Bigfoot
  • SEMA 2009: Black Bison Toyota Alphard
  • Ford's Inflatable Seat Belts
  • 2011 Porsche Boxster Spyder
  • Shelby Turbocharged Mustang
  • Jetta TDI Cup Street Edition
  • SEMA 2009: Ringbrothers 1964 Ford Fairlane

AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum