• Aug 8, 2006


The International Advertiser Bitch Slapping Awards (IABSA) have been announced this week and the finalists include three of the world's most prestigious automakers.

The trouble began when BMW released an ad for its new 3-series and congratulated Audi for winning the South African car of the Year award. Certainly an esteemed honor in it's own right, but BMW signed the congratulations with the line, "From the winner of the world car of the year award 2006." Ohhhh, snap!

Audi's PR guerrillas, not willing to sit idly by while being assaulted in the print realm, fought back with the ferocity expected from the German carmaker. They parried BMW's thrust with an ad proclaiming that the "world car of the year award" was nice, but we've kicked butt at LeMans for six consecutive years, so put that in your pipe and smoke it!

Then, from the east, comes Subaru, who wanted a piece of this chest-pounding, automotive aggression and jumped in with an ad proclaiming, "Well done to Audi and BMW for winning the beauty contest. From the winner of the 2006 International Engine of the Year Winner." Burn!

The full ads can be viewed in all their egregious glory after the jump.

[Tipage goes to Rsplatpc]






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    • 1 Second Ago
  • 34 Comments
      • 8 Years Ago
      Do people really care if a car wins awards? COTY from Motor Trend is the laughing stock of the auto world. Saying an engine is one Ward's 10 Best list is like saying you won something during McDonald's monopoly game. Whoopty freaking do.
      • 8 Years Ago
      Easily best post of the month:

      22. Our car forum is having some fun with this one...

      http://www.deftracing.com/images/saleen_ad.jpg

      hahahhah, i like that one
      • 8 Years Ago
      Re: #17, Steve

      I believe you need to make a slight adjustment:
      "From the automaker gaining the most market share making the most profit, and soon to have the most recalls."

      Not trying to turn this into an argument not even related to the topic at hand, but you should at least paint the entire picture first. Oh wait, maybe you're just making Toyota sound like Subaru in this case and just make everything sound all peachy for you. :)
      • 8 Years Ago
      Audi may want to pay closer attention..

      2000-2006 would be seven consecutive years, not six.

      Oh, I found the problem.. they didn't win in 2003; Bentley did. Oops.
        • 5 Years Ago
        so if Bentley won, how is that consecutive?
      • 8 Years Ago
      'The Legacy GT is a fine car and blows away similarly priced Audi or BMW models.
      '

      I can't speak for Audi but nothing made by Subaru blows away anything made by BMW. Apples and oranges.
        • 5 Years Ago
        An STI will blow away any similarly priced BMW, no contest. Unless you're simply talking touchy-feely materials... Also reliability/build quality, I'll take Soobie. I've been in too many overpriced Beemers already squeaking after a couple years of life nevermind the mechanical issues.

        Any questions? Check the Top Gear test-track results. Pretty sad that a $55+k BMW M3 can't outperform a $35k hatchback, eh?

        Heck, check comparo reviews for when the WRX just came to the states. Even back then a BMW couldn't compare and now they're bigger and uglier...

      • 5 Years Ago
      Audi: lemans winner? jeez. who they racing w/? panoz and other privateers? no one was in lemans. all the big boys were in FORMULA 1. VW (audi) boss was quoted that there was too much competition in F1. huh? does he mean when only small fries compete will he bring VW's audi in the mix?

      the majors pulled out of lemans in the late 90s to concentrate on their F1 programmes. audi can keep racing w/ the junior leagues.
      • 7 Years Ago
      Lancia did ;)

      • 8 Years Ago
      What's the fuss? None of them are Porsches!
      • 8 Years Ago
      Actually, BMW did win LeMans with a prototype in 1999.

      1999 LeMans results

      #1 BMW LMR
      #2 Toyota GT-ONE
      #3 Audi R8R
      #4 Audi R8R

      In 2000, BMW left Le Mans prototype racing, so...

      I guess Audi could only win Le Mans in the R8/R10 if BMW didn't even try.
      • 8 Years Ago
      Re: Bob-o

      The R8 proved itself against the champion BMW V12 LMP at Sebring in 2000 by taking 1-2 to BMW's 3-4 placing.

      http://www.imsaracing.net/archives/2000sebring.pdf

      Mind, it wasn't easily done, but subsequent years saw their lap numbers increasing steadily.

      They covered less ground in 2000's 24h because they didn't have to worry about the competition.
      • 8 Years Ago
      Go Audi... the true ultimate driving machine.
      • 8 Years Ago
      Who cares? When are we gonna see BMW, Audi, and Subaru in the greatest racing series ever created by Baby Jesus? NASCAR!

      With Sincereity & Shake and Bake,
      Ricky Bobby
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