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Subscribe to this threadBMW drops "Ultimate Driving Machine"
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Carlos @ Aug 7th 2006 9:34PM
I'm not surprised. And maybe it makes sense. Most of the people who want a BMW these days aren't really into driving.
I bet those new television ads have been well received. And they're completely corporate, which must match the people actually buying up BMWs (and it certainly seems that way around here). The company must've felt that all the emphasis on driving was intimidating people who just want to look good.
Very sad, and potentially ruinous in the long term, but BMW's marketers have indeed said that they want to appeal to everyone.