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Mazda North America struck fear into the hearts of traffic cones across the U.S. this week with the announcement of its 2006 Zoom-Zoom Live tour, which kicks off in Washington, D.C. August 12.

The tour will visit 10 different cities and offer nearly 50,000 drivers a shot at burning rubber in various Mazda vehicles. Each event features four driving courses where you can test your skills in Mazda's CX-7 crossover, the Mazdaspeed6, and the MX-5 and RX-8 sports cars.

Lots of prizes, food, fun, and best of all - it's free! More details and registration info at the Zoom-Zoom Live website.

[Source: Mazda]


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  • 13 Comments
      • 8 Years Ago
      Riker,

      For ten dollars you get to take a spin in two vehicles of choice, one off road and one performance or two of one or the other. After you register in the air conditioned blow up shelter, you stroll through a slew of GM PR booths and then exit outside to the track.
      To the right you have a dozen or so idling GM vehicles ready for a spin on the performance track. To the left you have a little bridge over the track that takes you to the offroad track. Once you choose a vehicle, you are quickly paired with a professional driver and are ready for your "Drive". As mentioned before I drove the STS-V for the perfomance track and H2 for the off-road track.
      The professional driver, Bob in my case, introduces himself and instructs you to backup and proceed to the start line about 20 yards away. After making sure the track is clear the professional drivers says, "Floor it". After a short sprint to about 40-45 you approach a sharp left and are forced to apply ample brake pressure. After the quick left you drive through a series of chicanes that tested my Caddy's 2 ton handling potential. Exiting the chicanes, you proceed through another semi sharp left followed by a short straightaway back to the start line. After making a complete stop (officer Bob is watching), you are instructed to go again.
      The entire experience lasts 7-9 minutes. I asked Bob what is required to be a professional driver; he told me that you need to have some sort of closed track racing experience. Some of the professional drivers looked very young; I’m guessing the requirement is more liberal than Bob made it appear.
      You are handed a coupon book upon exiting the Drive for coupons to the Sahara. Make sure to hold onto this book, it has coupons for two for one buffets and free drinks. The drive is said to last to early Winter, hope you make it to Vegas before than to try out the Drive.


      • 8 Years Ago
      SaveGas,

      if you don't mind my asking, how much did it cost at the GM event? I heard rumors of $10 admission, and I figured for that price, there was no way they'd let you drive. I thought it was just a 'ride' in the cars with a pro at the wheel. Anyway, I'll be in Vegas again before too long, I'm sure, so any light you could shed would be greatly appreciated.

      I managed to sign up for zoom-zoom in LA... I wonder how long it'll take for the roster to fill...
      • 8 Years Ago
      Non-bizarro Adam:

      Well, here's what I've seen before. GM's Auto Show in Motion was awesome, but no longer offered. Ford had one last summer, but it was pretty lame. Chrysler also offered one, but I can't remember the name of it. Lexus has the Lexus Driving Pursuit (iirc) and BMW also has a similar event.
      • 8 Years Ago
      Look for an event in Canada in 2007. Sorry we missed you this year, but the President of Mazda Canada said it is a must have for 2007.

      Jim at Mazda
      • 8 Years Ago
      J- These live-tour car-experience events never come to Phoenix, I know because I live in AZ too. You won't be missing anything, don't worry- Mazdas are crap and their Zoom-Zoom tour is probably really gay anyway.
      • 8 Years Ago
      w00t! I'm attending the Zoom Zoom event in Boston, Aug. 19th.

      I can't wait. My father went last year, and he now has an MX-5 (being able to wail on a brand new one at a closed course sealed the deal for him).
      • 8 Years Ago
      Already signed up. It's a ton of fun. Also, last year's event wound up getting me $500 off what ended up being my next vehicle.

      Either they're remarkably consistent with their course setup or that's a shot from the L.A. event last year.

      http://www.halcyoneffect.net/archive/2005/08/mazda_zoom_zoom.html
      • 8 Years Ago
      No event scheduled for Toronto. Bummer.
      • 8 Years Ago
      Which Toyota do you want to take for a slalom run?

      I wonder why Mazda does not have this event here in Canada. We are, by far, one of their most important markets, and Mazda's popularity here dwarfs it's popularity in America. Quebec and Southern Ontario? Mazdas everywhere. Mazda actually outsells Nissan-Infinti every month.

      • 8 Years Ago
      Man, my August is going to be fun! I signed up for this one on the 13th, and GM's Rev-It Up on the 26th. Honda? Toyota? Nissan? Ford? Where are your comparable events? The way I figure, these things are one of the best things you can do to advertise your vehicles. And when compared to some of the advertising that these guys do, it can't be that expensive.
      • 8 Years Ago
      They have Washington DC but not Phoenix? come on now!
      • 8 Years Ago
      I like everyting about the Miata / MX-5 except I find its styling rather dull.

      Triumph got Pininfarina to pen the Spitfire for them, can't Ford/Mazda get someone with hot blood to design an otherwise excellent sports car? Please?
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