• Aug 4th 2006 at 2:01PM
  • 15
We knew Honda was capable of a lot, but we'd have never guessed that they'd start producing livestock. The bodacious bovine pictured above (no, the one on the left...sheesh) is a UK-market Civic Hybrid named Clover. It'll be on display at this weekend's Fruitstock festival in London, an event staged by beverage maker innocent to raise money for WellChild, a British charity.

Clover and another Civic Hybrid will be on hand to teach attendees about hybrid cars. According to Honda research, 75% of people don't know how they work, and 50% aren't familiar with them at all, hence the need to set up a hybrid educational display. After Fruitstock, innocent will take custody of Clover for one year, during which the company will use her to promote cleaner cars.

In addition to this weekend's hybrid awareness campaign, Honda UK also announced that it's introducing a program to offset carbon emissions produced by Civic Hybrid buyers who are waiting for their new cars to be delivered. To accomplish this, Honda is working through The CarbonNeutral Company and investing in wind power and forestry projects.

(Additional photos, press releases after the jump)

[Source: Honda UK]

Heifer HybridCivic Hybris


Cow's that? Honda moooove with the Hybrid heifer

Honda's Civic Hybrid has been churned into a cow for an appearance at Fruitstock, the innocent festival, this weekend. Hoofed have thought it?

Honda is attending the London event to inform and educate festival-goers on cleaner driving.

"We've created a Hybrid with grass before," explains John Kingston, Environment Manager for Honda (UK), "and the next logical step was a cow car. When I first herd the idea in the office, I thought, 'what a load of bull', and told the person who suggested it to 'pull the udder one'. But on reflection, it was probably the best moos I'd heard all day, besides – no-one came up with a heifer idea."

The Civic Hybrid, nicknamed Clover, will be joined by another car on the Honda stand that explains how Hybrid technology works in basic terms. Research conducted by Honda earlier this year, suggested three out of four people don't know how a Hybrid car works, while one in two had never even heard of the term.

"We've got no beef with consumers who don't understand hybrids," continues Kingston. "We're here to help and to chew the cud on all things green. Better that than hide behind confusing technical descriptions. And we make no apologies for milking the idea – if it works I'll certainly be giving the person who came up with it a pat on the back. I just wish I'd had a steak in the plan from the start!"

After Fruitstock, Honda's 'Cow-look' car will be loaned to innocent drinks (the organisers of the festival) for one year following its appearance at the festival to help spread the word about cleaner cars.

Clover will graze on the 'Meet innocent' Stand at Fruitstock, while the 'Hybrid explained' car is on the Honda stand.

Fruitstock is a free festival for all the family – people can listen to summery music, buy delicious food at the farmers' market, enjoy a free yoga lesson or massage; and there's plenty for the children to do in innocent's dedicated kids' area.

Fruitstock is open Saturday and Sunday, 5-6 August, from 12pm to 9pm, in Regents' Park, London.


Honda's 'While-U-Wait' emissions offset promise

Honda has pledged to offset the CO2 emissions of Civic Hybrid customers until they take delivery of their new car.

The offer follows extraordinary demand for the Civic Hybrid since its launch in the UK in April. Those ordering the cleaner, fuel-efficient Honda will have the carbon emissions from their current car offset with the help of The CarbonNeutral Company until they take delivery of the Hybrid car.

The CO2 will be offset through CarbonNeutral investment in a forestry project in Snowdonia National Park where the planting of native woodland absorbs CO2, and a Wind Power Generation project that creates power without the need to burn fossil fuels.

John Kingston, Environment Manager at Honda (UK), says: "Is there a better While-U-Wait service in the industry? Not only will Civic Hybrid customers be cleaner drivers when they get their order, but we'll help green-up their current car before then."

As well as being popular in the UK, global demand for the Civic Hybrid has been huge, with 5,229 sold across Europe and a staggering 112,000 cars sold worldwide to date.

Honda's CarbonNeutral offer started at the beginning of July. The Civic Hybrid has a combined fuel economy of 61.4mpg, emits 109g/km of CO2 and is exempt from the London Congestion Charge. The ES model costs £16,265 OTR.

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    • 1 Second Ago
      • 9 Years Ago
      Utterly rediculous
      • 9 Years Ago
      VW headlights...
      • 9 Years Ago

      What that has to do with this, I have no idea, but the only thing I see with the Corolla and Mk5 Jetta is how the top of the headlights both slope upward, which is hardly a unique feature in today's autos.

      This is the second time Honda's used a VAG product as inspiration for its Civic. Taillights (Audi A4 and A3 Sportback) and now headlights.


      I think you may mean "udderly."
      • 9 Years Ago
      How the hell do you expect people to learn how a hybrid works if 99% of the population don't even know how an internal combustion engine works?

      I think the majority of hybrid owners are the status whores and don't care for how the car actually works.
      • 9 Years Ago
      Remember Imperial Gallons vs. US Gallons...
      • 9 Years Ago
      Dr. Woo, have you seen a new MKV Jetta and a Corolla side by side? The VW looks like a blatant ripoff..
      • 9 Years Ago

      "I just came across your blog and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a web site & a hybrid cars blog
      about hybrid cars
      so I know I'm talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!"

      • 9 Years Ago
      i love you honda.
      • 9 Years Ago
      Wow #8, the UK is still on imperial gallons? I thought that was just
      a conversions from liters for us yanks. No wonder they can't
      understand hybrids.
      • 9 Years Ago
      Wow, 61.4 mpg in the UK. The combined mpg is only 50 here in the states, so I guess the UK system overstates the hybrid benefit even more than us.

      Methane is a really bad greenhouse gas, so I guess it is good that honda designed something that will make little kids scared of cows, the eye lashes are particularly creepy.
      • 9 Years Ago
      Thats where design and green cars need some improvement. Take a look at the interview with George Peterson on clean car technologies and design. It's up at the moment at http://www.cardesign.tv with more green car tech this month.
      • 9 Years Ago
      I actually think it's cute, but why is Honda pushing hybrids in the UK when diesels make more sense there?
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