- Aug 4, 2006
Dwayne Wade, chef Rocco DeSpirito tapped for Lincoln ads
Dwayne Wade is still fresh from his first NBA title with the Miami Heat and a "King of Bling" award at GM's All-Car Showdown for custom Hummer H2 SUT. Lincoln has announced, however, that the NBA All-Star will appear in a TV spot for its new Navigator. Celebrity chef Rocco DeSpirito will also appear in ads for the luxury automaker, which will be part of the new "Advancing the American Dream" campaign.
The series of ads is said to be the largest push by Lincoln in over a decade, and is intended to "speak to people achieving success on their own terms". The first spots are said to show the Lincoln product itself (the Navigator, MKZ, and MKX), while the celebs will hit the screen later when the vehicles start arriving in showrooms. Expect the D-wade ad sometime in September. Does this mean the NBA All-Star has traded in his blinged-out Hummer H2 SUT for a new Navi? What would Shaq say?
[Source: Detroit News]