• 30

Dwayne Wade is still fresh from his first NBA title with the Miami Heat and a "King of Bling" award at GM's All-Car Showdown for custom Hummer H2 SUT. Lincoln has announced, however, that the NBA All-Star will appear in a TV spot for its new Navigator. Celebrity chef Rocco DeSpirito will also appear in ads for the luxury automaker, which will be part of the new "Advancing the American Dream" campaign.

The series of ads is said to be the largest push by Lincoln in over a decade, and is intended to "speak to people achieving success on their own terms". The first spots are said to show the Lincoln product itself (the Navigator, MKZ, and MKX), while the celebs will hit the screen later when the vehicles start arriving in showrooms. Expect the D-wade ad sometime in September. Does this mean the NBA All-Star has traded in his blinged-out Hummer H2 SUT for a new Navi? What would Shaq say?

[Source: Detroit News]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 8 Years Ago
      Look at that freakin' grill!
      • 8 Years Ago
      You re right anahit.A chef could attract fat short people
      • 8 Years Ago
      Big SUV's are cool if your over 6 ft. tall you need one.They shouldn't let short people buy big SUV's because that's wasting resources.Short skinny people should drive the small fuel efficient cars.Fat tall people should have to drive small cars too.Until they get skinny,then they should be allowed to drive big SUV's again.
      • 8 Years Ago
      Will the referees be helping Wade in the ads like they do on the court?
      • 8 Years Ago
      And these two guys are going to make who want to buy a UAW made car??
      • 8 Years Ago
      As someone who lives in Metro Detroit near Ford HQ and sees these things driving by frequently, I must say that although I'd (probably) never buy an SUV, I think the new Lincoln Navigator looks really nice - and also that the image in this article doesn't do it justice from seeing it in person parked at a restaurant.
      • 8 Years Ago
      Eyes could grill some serious chitlins on dat grill, da-um
      • 8 Years Ago
      That grille is bigger and has more metal than my Mazda3.

      Obscene is the only word fit for that.

      Greg A.
      • 8 Years Ago
      Not only is Dwyane Wade's first name misspelled here, so is Rocco DiSpirito's last name! Geez, I hardly ever watch TV, yet I know how to spell their names correctly!
      • 8 Years Ago
      It's so obnoxious...I love it!!!
      • 8 Years Ago
      Has anybody else noticed that Lincoln-Mercury ads make no mention of the
      Town Car or the Grand Marquis? Is Ford ashamed of the fact that these two
      lines actually were profitable?
      • 8 Years Ago
      When your over the top,go for broke(that grille)
    • Load More Comments

    From Our Partners

    2015 Ford Mustang
    MSRP: $23,800 - $46,170
    2015 Jeep Cherokee
    MSRP: $22,995 - $30,595
    2015 Chevrolet Colorado
    MSRP: $20,120 - $34,415
    2015 Subaru Forester
    MSRP: $22,195 - $33,095
    2015 Honda Accord
    MSRP: $22,105 - $33,630