At 10 am this morning GM will unveil two of their most important models for 2007. The Silverado and Sierra full-size pickups' debut will be broadcast live via GM's Fast Lane blog here and your auto-obsessed friends at Autoblog will provide full team coverage.

These new GMT-900-based trucks represent the General's best efforts in the overly competitive full-size truck market, with much of the company's future dependent on their success.

GM is touting the new model's fuel efficiency, towing capacity, interior amenities and exterior styling as class leading and although we have already seen a variety of photos come out in the last few days, Gary White, VP of GM's truck division, contends there is much more to expect.

With the popularity of the GMT-900 line of SUVs, it seems that the General may have a winner on their hands and White acknowledges that these new models are a key component in insuring GM's future is bright.