Filed under: Sports/GTs, Etc., Euro, Marketing/Advertising, Porsche
The 24k Gilded Porsche
Here's the scenario: you're opening a new jewelery museum. You need to get some traffic coming through that door.
The average pedestrian is probably not going to be interested, so you need something to reel them in. Something they haven't seen before. Something so over-the-top, that they can't help but come take a look. Schmuckwelten, a museum in Pforzheim, Germany, determined that the answer was to take one perfectly good Porsche Boxster, remove its paint, and replace it with gold leaf. Even the wheels and roll hoops get the treatment.
The car looks a tad ridiculous, but in fairness, the craftsmanship is really impressive. Look at the detail shot of the rearview mirror after the jump and you'll understand what we mean.
Introduced in April, this Burnished Boxster should be a fine, attention-getting museum piece -- an oddity that people will tell their friends to go check out in person. However, for any of you who may, in a fleeting moment of insanity, think that this might look good on your own car, we urge you to reconsider.
Scratch repairs could get pretty expensive.
(Additional photos after the jump)
[Source: Pricescope.com]
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Reader Comments (Page 1 of 1)
Sue Esponte 12:39PM (8/02/2006)
"The 24k Gilded Porsche" or "How to ruin a beautiful car."
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apex 12:55PM (8/02/2006)
The Boxer is a great example of a tuned and balanced suspension, yes. Beautiful...no way.
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emulous1974 1:00PM (8/02/2006)
It doesn't matter if it's beautiful or not, the work invovled on applying gold leaf is unbelievably tedious and difficult. You can applaud the effort and in my opinion it's not ridiculous in that it fits the purpose to a tee.
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jogia 1:13PM (8/02/2006)
There is a reason why this is the first car to be gold leafed.
Although a fully chromed 911 may look real hot. A dull gold porsche, not so good.
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James 1:14PM (8/02/2006)
Meh, it's been done -- the gold DeLoreans from the American Express gift catalog. Now that's swank.
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Presto 1:15PM (8/02/2006)
24K is so passe, where's the platinum version all iced out?
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James 1:19PM (8/02/2006)
Meh, it's been done -- the gold DeLoreans from the American Express gift catalog. Now that's swank.
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dakota 1:20PM (8/02/2006)
Been there done that. DeLorean did that long ago.
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ik 1:35PM (8/02/2006)
Ruined? no.
It's one thing when someone chromes a car that he is going to be driving.. but it's another thing to gold-leaf a car that will only sit and look pretty.
I think that it's a cool idea. If I saw it, I would go into the jeweler, which is the whole point.
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Chris 1:51PM (8/02/2006)
"Coming up next on MTV Cribs..."
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RDL 3:15PM (8/02/2006)
> 7. "Coming up next on MTV Cribs..."
More like "Coming up next on Pimp My Ride...". Yuck!
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Goldmember 3:45PM (8/02/2006)
Can I paint his Boxster Gooooooold? It's kinda my thing..
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Mr. Oblong 3:45PM (8/02/2006)
This will go great with diamond encrusted teeth.
Bling Bling!
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WHAT!?! 3:49PM (8/02/2006)
Dude,
The gold leaf is so tacky. What ever happend to the 24k delorean in texas? That was a true gold car.
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GEORGE DURKIN 3:55PM (8/02/2006)
Hi, you are reading the input of a person who has owned thirty two Porsche's. This number means nothing except I believe in the automobile. I doubt that a gold leaf Porche is in my future but any porsche is simply a fabulous automobile. Try one out, you will agree. Just don't get a Gold Leaf model.
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RacetrackOwner 4:36PM (8/02/2006)
I wonder how much the leaf treatment weighs compared to paint. Not that it'll ever be driven, but I do wonder.
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Luis Longo 5:07PM (8/02/2006)
Be careful parking...
By the way sir,
your "new paint job"
is gonna get done
for abaout $700,000.
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Fabulo 7:42PM (8/02/2006)
EEEEEEEEEEEEEEEEEEEEEEEEEEWWWWW.
Now sand down that tacky gold and go paint it in the proper shade of (insert whatever color that's not gold)
I've seen some Hyunday Tucson in that color!
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Phil MeCrevice 11:10PM (8/02/2006)
Do you know how I know that ALL of you guys are gay?
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DPC car videos 5:15AM (8/29/2006)
I bet with all the soft gold it will ding easy, but seriously they have put alot of work in this. WOW
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