Saks Fifth Avenue to sell Mercedes-Benz CL600 Signature Edition in holiday catalog
Once again Mercedes-Benz is teaming up with upscale department store Saks Fifth Avenue to offer the CL600 Signature Edition for sale in the "The Gift" catalog this holiday season. Only 20 Signature Editions CL600s will be produced and offered in the catalog that goes out to Saks customers in mid-October.
The CL600 Signature Edition features the marque's twin-turbo 12-cylinder powerplant that produces 510 horsepower and 612 ft-lbs. of torque. The only real change to the coupe is the addition of an exclusive color palette designed to compliment the holiday season. The exterior is Mystic White, while the interior is swathed in Porcelain Nappa leather and Piano Lacquer Black wood-trim. Pricing for the CL600 Signature Edition has not been announced, but last year's offering, 20 specially-equipped S600 sedans, were priced at $145,775 and sold out in just seven minutes.
(Interior shot after the jump)
[Source: Mercedes-Benz]
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Reader Comments (Page 1 of 1)
MadDetroiter 3:48PM (8/02/2006)
"last year's offering, 20 specially-equipped S600 sedans, were priced at $145,775 and sold out in just seven minutes."
Who the heck buys a brand new car from a magazine, site unseen, no test drive, not even finding out if the seats are comfortable? A used or classic is one thing, but a brand new $146K car? Geezaloo!
Well, like the old saying goes, a fool and his money are soon parted...
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Michael Karesh 4:10PM (8/02/2006)
Some people only buy Mercedes. Put another way, whatever Mercedes comes out with, they buy. They don't drive it first. The dealer calls them up when orders are being taken, and they put one in.
Of course, even this behavior has its limits. The new CL isn't pretty, and what's the point of a coupe that's not drop dead gorgeous? Might as well buy the sedan. Even the current, much more attractive CL sells in very small numbers--329 during the entire first half of 2006. We won't be seeing many of the new one.
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RacetrackOwner 4:30PM (8/02/2006)
As you read these types of posts in Autoblog, remember to repeat to yourself, "I am not this company's target audience."
I recently visited a gallery which was selling antique $70,000 gold- and platinum-threaded area rugs for use as bath mats. There really are very large groups of people who operate under a completely different set of limitations, priorities, and rules.
Deal with it.
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apex 4:45PM (8/02/2006)
You can not critisize what is a brilliant marketing ploy on the part of Mercedes. They have taken an already exclusive car (due to price alone. I think the car sucks.) and made it more exclusive by offering a very limited number and coupling it with the repituble and high-end name of Saks. The car will sell out in a short time as last it did last year. It isnt the revenue that concerns Merc but the free advertising it is CERTAIN to recieve when online and broadcast news report the "record breaking" (or near record breaking) sell out. This portrays Mercedes as an even more exclusive auto manufacturer and ensures high demand.
Personally, I think they are doing themselves a discredit. The whole point of a "classy" European automobile is that it is just that.. "classy". Is it just me or does Mercedes seem to fit better and better in a garage belonging to The Great Gatsby or some other West Egg resident?
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james 4:49PM (8/02/2006)
ok maybe a bad idea for marketing. But what about the Victoria Secret Diablo in the Neiman Marcus mag years ago....THAT WAS FUCKING HOT! Had a giant VS swooping down the side!
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james 4:52PM (8/02/2006)
oh and if you dont know what i am talking about....here is a jerk off pix...damn thats a hot car.
http://www.lambocars.com/hr/dia/diablovs1.htm
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Luis Longo 5:12PM (8/02/2006)
Sold in seven minutes at 146k,
How come GM need 7 MONTHS,
to sell SUVS at 35k?
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aaron bluestone 5:44PM (8/02/2006)
er... it's only a color change... you can test drive one before you buy it...
unless you think red cars drive different then green cars, MadDetroiter
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Aki 7:29PM (8/02/2006)
Dang, the more I see those pics the more I think it looks hideous.
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hmmmm 8:33PM (8/02/2006)
breaking news, this just in at autoblog, Target corp. is gonna sell a pontiac g5 (cobalt clone) for 40k in there holiday catalog,,, they expect to sell out in (never)............ lol
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James 4:08PM (8/03/2006)
You guys aren't happy with the new CL, but if I were a wealthy socialite, it would be near the top of my list of cars to purchase. This thing is beautiful.
I haven't been happy with a lot of rececnt Benz designs (like the new ML, GL, and whatever that hideous R is supposed to be), but this car, along with the new S and C class... superb! Way to go Merc.
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