Greenpeace's "Gas Guzzler" Anti-SUV campaign
It's a divisive world we live in and in few places outside of international policy are these divisions felt more then in consumer choice. Whether it's where you buy your everyday necessities, what types of food you choose to consume or even the establishment where you buy your flavored caffeine, these choices say something about you and your lifestyle. Vehicles, as such, are no different and few vehicles seem to cause more of a societal rift than SUVs.
Greenpeace has drawn their line in the sand and it is no surprise which side of the argument they fall on. Their new ad campaign puts their displeasure towards the ubiquitous urban assault vehicle front and center, asking blankly, "What does your car say about you?" The answer, according to Greenpeace, is scorn and degradation felt by all who come into contact with this supposed bastion of consumer ignorance.
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