• Jul 26, 2006
Dodge is the latest brand of automaker to see the value in viral marketing and has created a site devoted to spreading the word about a peculiar affliction known as Ram Rash. Its only symptoms are a rash in the shape of ram's head and a penchant for headbutting ones way through life. No cure is known, though we suspect Dodge recommends the purchase of its vehicles for temporary relief.
The main purpose of the Ram Rash site is to herald the arrival of new Dodge vehicles in Europe, and to do so Dodge produced a series of short videos that use humans headbutting other humans and various inanimate objects as its hook. Most don't even show a vehicle, let alone a Dodge vehicle, and one could even be described as NSFW, so view at your own risk.

[Source: AdJab]


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    • 1 Second Ago
  • 7 Comments
      • 8 Years Ago
      Zidane is victim of ramrash LooL
      • 8 Years Ago
      Looks like she was hit by a dodge.
      • 8 Years Ago
      I think they should sign up Zinedine Zidane for all of the headbutting.
      • 8 Years Ago
      There ya go DCX!!!

      Ram Rash is perfect for the Dodge brand, the antithesis of Bobbleheads for Jeep.

      Dodge Marketing Exec: 1
      Jeep Marketing Exec: 0
      • 8 Years Ago
      The ads are hilarious. I especially like the club scene and the restaurant ones.
      • 8 Years Ago
      I think Lance Bass has a bad case of this.
      • 8 Years Ago
      Ouch!