Looks like Ford's 'Way Forward' plans are not only accelerating in its home turf but also across the pond. Ford's European division, after unveiling bio-diesel versions of its popular Ford Focus at the British International Motor Show, has announced plans to cut prices of the production models to match petrol prices while providing insurance discounts for buyers. Ford's ethanol partner Morrisons is also cutting the price of ethanol as well. Many analysts cite the automaker's reaction in part due to the government's lack of support in supporting so-called "greener" initiatives. States Ford of Britain chairman Roelant de Waard, "Both Ford as vehicle manufacturer, and Morrisons as bio-ethanol retailer, have invested in the expansion of this new green technology. Now the Government needs to join us and make flexible fuel motoring an even more attractive option for UK customers."
Ford unveiled a flex-fuel version (FFV) of its Focus C-Max as well as a biofuel-powered Focus coupe cabriolet concept at the show. According to the automaker, its 1.8-litre FFV engine produces less greenhouse gases than hybrid engines.