• Jul 26th 2006 at 3:33PM
  • 27
Specialized, market-specific limited edition color and trim packages are popular in Japan, and Ford has just announced a very exclusive new addition to that segment: the Focus ST White.

Limited to 10 units, the Focus ST White (Japan's traditional racing color) can only be reserved on the web beginning August 1, 2006. If more than ten potential customers register (bet on it), names will be drawn to see who gets to pony up ¥3,200,000 ($27,000 USD) for one of the cars.

Mechanically, nothing differentiates it from any other Focus ST. It's still powered by the 2.5L turbocharged 5 cylinder and makes 225 horsepower.

Until recently, the ST had been available in Japan in just two colors: Electric Orange and Performance Blue. On July 13th, dealers in the country began sale of the Focus and Fiesta ST Black editions. All of these pale compared to the ST White, though. In it, Ford of Japan has achieved something quite remarkable: they have taken a standard issue car in a color that is readily available in other markets and made it into one of the most exotic vehicles to be found in Japan. Amazing.

If the Japanese car culture is as advanced and knowledgable as it seems, the White STs will turn heads wherever they go. You may find this color package underwhelming, but in Japan, these cars will be scarcer than the new Cornes Ferrari.

(More photos after the jump)

[Source: Ford Japan (translated)]

Focus ST White:
ST White

The Other New Japanese STs:

Focus ST Black:
Focus ST BlackFocus ST Black

Fiesta ST Black
Fiesta ST BlackFiesta ST Black

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    • 1 Second Ago
      • 9 Years Ago
      Why does the euro focus and the USA focus sedans looks almost the exact same?

      Was this not supposed to be a "world" car, you know everyone in the world has the same version?! Did it not start off that way?

      The Mazda 6 and 3 are virtually unchanged from market to market.

      If the EURO FOCUS is to expensive for the USA, why does a Volvo Focus exist?
      • 9 Years Ago
      Just one question: what is stopping someone in Japan from buying a new Focus ST and painting in white? One good bodyshop could produce 100 of these "limited editions" before the first person takes delivery.

      just a thought...
      • 9 Years Ago
      Wow. There's a 225 hp, turbo focus? I was not even aware of that. What? It's only for Japan? The country where gas is $10/gal and 50 hp cars?

      It's a good thing domestic Ford product sell so well in its home country they don't have to worry bringing exiting cars to the US. What? Ford is in trouble here? I just wonder why.
      • 9 Years Ago
      "As much as I want this car (2009 hurry the hell up!), do you REALLY want to spend 20k-25k on a Focus? That is what the rest of the world pays for this car."

      Actually cars in general are more expensive overseas due to taxes, especially the UK.

      I scratch my head how the new Focus isn't available here. Funny how US Focus sales are languishing, wonder if that's just a coincidence.
      • 9 Years Ago
      It would be stupid to do a limited-edition run of 100 Euro Focus STs here in the states. Unless they cost $75,000 each, that is.

      It costs a lot of money to certify a car to be sold in the US. It is a lot cheaper to do the same in the rest of the world.
      • 9 Years Ago
      did they just compare a ford to a ferrari......
      • 9 Years Ago
      >I scratch my head how the new Focus isn't available
      >here. Funny how US Focus sales are languishing,
      >wonder if that's just a coincidence.

      Kinda hard to convince people to pony up the dough for a new car that will take an instant depreciation hit when the used car market is full of Focuses from the last 8 years that are all pretty much identical to the new one being sold now.

      Not bringing the Euro Focus over must be one of those bold moves I've hearing so much about.
      • 9 Years Ago
      Japan has the current Focus too? Here is an idea - why not do a limited edition EuroFocus here - even 100, paint them any color you want.

      At least bring the smaller Fiesta in.
      • 9 Years Ago
      Absolutely incomprehensible why every other landmass on this rock seems to get the newer Focus and North America doesn't. I'm looking to buy a small car soon, and if they sold the Euro Focus here, it'd be at the top of my list. But Ford isn't even on my radar right now.

      Oh well...if that's what they want....
      • 9 Years Ago
      My GUESS as to why Ford doesn't offer the eurospec Focus here is simple product placement.They probably don't want it competing with and undermining the value of the premium volvos they wish to introduce with the same mechanicals here.It's too good a value by comparison.The general consensus in the press seems to be buy the Mazda 3(same mechanicals).
      • 9 Years Ago
      #13 I thought cars in europe were just more expensive too, but the Mazda 3 is the exact same price in the US or UK, go figure.
      • 9 Years Ago
      Looks pretty slick, should come here.
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