• Jul 24, 2006
One thing Kia has never been accused of is being on the cutting edge of style. That may change with news that the Korean automaker has hired on Volkswagen's advanced design chief, Peter Schreyer, to head up its global design operation. Schreyer is the guy responsible for Audi's Bauhaus flava and has lately been laying low over at Volkswagen designing such shapes as the Concept-R roadster. Word has it that Schreyer has been unhappy at VW/Audi for some time due to differences with VW's design chief Murat Gunak. What does this mean for Kia? We can expect future designs from the automaker to include copious amounts of style along with their trademark value.
[Source: Inside Line]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 13 Comments
      • 8 Years Ago
      Naturally, we're going to pick on whatever company Kia sources its stylist from, because Kia styling is currently a bit of an oxymoron.

      But really, consider what Schreyer has designed. The Audi TT and A4 (both the '96-'01 and '02-'05 generations) were his work, and enthusiasts *still* gush about those cars' tasteful, timeless lines. If there's a guy who can fix Kia's current hodgepodge look, it's him.

      Kudos to Kia for knowing what they're not good at, and bringing in someone who's better. If only GM and Ford were being managed this perceptively...
      • 8 Years Ago
      Gee, I dunno bout those styling comments. We bought a 05 Sportage and we get many appreciative comments.

      Bud
      • 8 Years Ago
      "6. ["AND VW IS????"]

      No, but anything looks better than a Kia."

      Even a Chevy Aveo?

      :-) Just giving you some shit, actually I do like how the Spectra and new Optima look.

      I don't think KIA's look bad, for the most part, just bland Asian cars but not "bad" looking. A Pontiac Aztek, thats "bad" looking. Seriously which one *looks* better a Kia Spectra or Pontiac Aztek?
      • 8 Years Ago
      ["AND VW IS????"]

      No, but anything looks better than a Kia.
      • 8 Years Ago
      "Er, I stand corrected. The Aztek is the ugliest car in the history of the automobile.

      Actually, it's the ugliest thing ever in the history of the universe."

      LOL!!!
      • 8 Years Ago
      "7. Why are we just talking about VW when the article clearly says Schreyer designed both VW AND Audi"

      Because VW is the Euro KIA.
      • 8 Years Ago
      Why are we just talking about VW when the article clearly says Schreyer designed both VW AND Audi
      • 8 Years Ago
      Ryan and Will,
      could not have said it better.

      VW....has been "re-styling" the two box vehicle with it's golf for MORE than 30 years. Yeah, they have/had some great concept cars, but where is the product?
      • 8 Years Ago
      Is he responsible for the interior designs as well? Regardless of what you think of recent VW/Audi exteriors (although the Passat and A6 seem to be well done), their interiors are impeccable.
      • 8 Years Ago
      ["I don't think KIA's look bad, for the most part, just bland Asian cars but not "bad" looking. A Pontiac Aztek, thats "bad" looking. Seriously which one *looks* better a Kia Spectra or Pontiac Aztek?"]

      Er, I stand corrected. The Aztek is the ugliest car in the history of the automobile.

      Actually, it's the ugliest thing ever in the history of the universe.
      • 8 Years Ago
      #5 Yep, it looks sort of like a Corolla, but guess what? Sales of the Jetta are up.
      • 8 Years Ago
      "One thing Kia has never been accused of is being on the cutting edge of style."

      AND VW IS????
    • Load More Comments