- Jul 22, 2006
Mitsubishi keeping an "i" on the British Motor Show
An unlikely visitor made the trip from Japan to London for the British Motor Show. Joining the rest of Mitsubishi's lineup at ExCeL is one of Mitsubishi's "i" kei cars. Mitsubishi UK is in the final stages of a feasability study as to whether or not there's a market for the "i" in Britain.
The automaker is conducting surveys nationwaide to gauge demand, and if you're in London, you can make your voice heard at the Mitsu stand as well. In Japan, the "i" is equipped with a 600cc MIVEC DOHC 3-cylinder engine that's good for 64 horsepower. It's mated to either a 2WD or AWD drivetrain. Current speculation is that if the "i" is exported to the UK, it'll use that powerplant and be a 2WD-only vehicle.
Given that small city cars are very practical and popular in Europe, and that the "i" is a uniquely stylish little car, there's probably a good chance that our British friends will be seeing them on local roadways in due time.
(Press release after the jump)
Mitsubishi needs you and 'i' at the British International Motor Show
Following extensive regional showing of its innovative new-age addition to its range, the 'i' car, Mitsubishi is showcasing this exciting model at the British International Motor Show in ExCeL London.
After a successful Japanese launch, Mitsubishi Motors in the UK is carrying out nationwide opinion surveys to establish how appealing on the 'i', it is to the British public.
Gabi Whitfield, general manager, press and public affairs at Mitsubishi in the UK said, 'The British International Motor Show in London is the final stage of our feasibility study into our plans for the 'i' car here in the UK. So far, the programme has been well supported and has generated a lot of interest in this exciting new offering from Mitsubishi. Come and take a look at the model on our stand to help us in our final decision.'
If Mitsubishi does go ahead and bring the 'i' to the UK, it is likely to be available in the guise of the 600cc, two-wheel drive four-speed automatic version and will be limited in numbers. Your vote counts and you will decide whether the 'i's have it for Mitsubishi's stylish little car – make it count.