• Jul 20, 2006

Okay, maybe not a wet noodle, but let's just say the Japanese government's action doesn't carry much weight. The government says that while no laws were broken and technically automaker Toyota Motor Company did nothing wrong, the manufacturer is deserving of a public scolding over its failure to take steps to recall some of its SUV models for a bad steering component that led to a deadly crash in 2004. Rather than take any legal action, the government is using its words to urge Toyota to take steps to review its recall process.

While the public scolding, or "administrative guidance" as it's called, doesn't carry any legal weight, it does represent an image challenge for one of the world's most successful automakers in its home country. Let's just hope that Toyota is thanking its lucky stars that it's only subject to public judgement and not a much more costly fate.

[Source: Detroit News]



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    • 1 Second Ago
  • 10 Comments
      • 8 Years Ago
      Well, thanks to the Japanese government and the quality conscious Japanese people, that such drastic actions only help to improve the quality of Japanese automobiles. That's the reason Japanese cars are exported to many countries all over the world, though they are costlier compared to the local car models.
      • 8 Years Ago
      I know, those Toyotas are total crap! I mean, they're such crap that I can't even buy a 20-year-old Toyota pickup in decent shape without paying at least $2000. I mean, what crap!
      • 8 Years Ago
      whore......
      • 8 Years Ago
      I don't think anyone is surprised that the government barely did anything about the latest Toyota recall. Mitsu fan is correct in saying that Toyota is an ambassador brand for all of Japan. The government isn't going to go out of its way to tarnish that image.
      • 8 Years Ago
      "Toyota will do anything to be number 1."

      They already are. It doesn't matter if the sales volume hasn't quite matched GM's yet; they're not bleeding billions of dollars a year (hint: GM is, and Ford's results today weren't too great either).

      "Increasing the volume without adding the proper work force only means lower quality. "

      Too bad Toyota's hired lots of new employees in the last decade, and will be hiring more for their new Texas plant.

      You don't see any news about Toyota layoffs, forced retirement, and paycuts in the news, do you?

      "They will not fall to the bottom but they sure will not be the God like company that they have been praised by the media in the past."

      And let me guess - GM, Ford or DCX will be right there to sweep up the mantle of 'top quality' as soon as Toyota drops it, right?

      Let's face it - quality is as much tangible perception as it is overall reliability. I don't care how reliable a Chevrolet is - having interior plastics so hard that I could crack my skull on them in a fender-bender does not strike me as 'quality'. I'll cop to owning a Toyota, and I'll also cop to not having spent a dime in unexpected repairs in 80,000 hard miles. Hondas and Nissans have given me similar service. In comparison, every Detroit product I've owned has either fallen apart, tried to kill me, or both.

      But your xenophobic and misinformed comments always put a smile on my face, Bill. Keep up the great work =D
      • 8 Years Ago
      Well Toyota and the Japanese Government are almost the same thing. Japan has something close to a Totalitarian system so the government is really involved in the businesses. For instance Honda was told not to sell cars; they were the engine and motorcycle maker -- so to this day Honda sells very few cars in Japan because they did not listen to their boss (the government).

      I was surprised it even made the news -- obviously a disgrumble employee blew the whistle so the government had to make it "look" like they cared.
      • 8 Years Ago
      I don't bash Toyota, nor do I bash GM or Ford, but Mitz: you're out of your mind. Applauding Toyota for being punished?

      If the US government tells GM to get their heads out of their asses then all hell breaks loose -- people begin to complain about the quality of the vehicles.

      The Japanese government tells Toyota to get their heads out of their asses and they get praise -- people clamor once more over Toyota's superior quality.

      What a joke.
      • 8 Years Ago
      Anyone paying attention over the past few years already knows that even though their quality has fallen significantly, Toyota is riding a reputation created many years ago. Perception always lags reality, the only question is how big is the lag. The same goes for domestic manufacturers - GM makes vehicles with exception quality and reliability yet the perception that was built up years ago still lingers. Some day these lines of perception will cross and once again become more aligned with reality but how long that will be is anyone's guess.
      • 8 Years Ago
      idiot........
      DAN
      • 8 Years Ago
      JUST SIT IN A CAMRY, OR HONDA, AND SEE WHAT CRAPPY SEATS THEY HAVE. IMPALA SEATS ARE MUCH MORE COMFORTABLE,AS WELL AS ANY CHREVOLET, FORD OR CHRYSLER PRODUCT. TAKE A RIDE OF 60 TO 125 MILES IN EITHER TOYOTA OR HONDA AND SEE WHAT A LUMPY, HARD SEAT THEY HAVE, AND ALSO SEE HOW YOUR BACK AND BOTTOM ACHES. I HAVE TRIED THEM BOTH, AND THEY ARE OF VERY POOR CONSTRUCTION, COMFORT, AND QUALITY............