• Jul 18th 2006 at 4:34PM
  • 7

HotWheels Radar Gun ($24.99)

Gary Swisher is the guy who has everybody's dream job -- he's the design chief for HotWheels, Tyco and Matchbox, and he's in charge of designing the cool and timeless dream cars in miniature that we only wish we could have when we grow up.

He's also the guy responsible for keeping up with the demanding, tech-savvy tastes of today's kids, and that, friends, is not an easy job considering that today's kids don't know what it's like to live without cell phones, AIM, and the iPod.

BusinessWeek was able to pull Gary aside from that particularly demanding job for a quick interview, in which Swisher lets the reader in on a little secret -- it's not the technology that gets kids juiced about toy cars, it's how you use it. "Having technology is not the feature," Swisher said. "The magic that it brings to the toy is the feature."

And it's not as easy as it sounds -- Swisher says that competing with video games for kids' time and attention is an extraordinary challenge. We think they're on to something with the HotWheels Radar Gun (pictured). Now all we need is the HotWheels Radar Detector and optional Handlebar Mount so our kids can play the same cat-and-mouse game that we do as adults.

[Source: BusinessWeek]

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    • 1 Second Ago
      • 9 Years Ago
      Phil L.

      I suggest the soon-to-be-released Hot Wheels Radar Detector.
      • 9 Years Ago
      Oh great, another toy that we have to warn our kids about. *You'll shoot your eye out* Hopefully it's faux or toned down or politicians are going to go crazy with their microwave and cancer ads. Hell if it works that good the "citizen" cops are going to go crazy with this too. "You were going 20 in a 15, that's speeding!"
      • 9 Years Ago
      Further update: The twins got their new HotWheels radar guns yesterday. They spent the rest of the day measuring each other running, swinging, whatever...

      Lots of fun!
      • 9 Years Ago
      With a name like Swisher he's GOT to be good!
      • 9 Years Ago
      I'm getting one just to set off radar detectors in other cars. It should be lots of fun on MOPAC during the weekend.
      • 9 Years Ago
      Update: Wife saw it and loves it. Decided the best is approach is... simply buy 2, one for each twin. Though I'm afraid to see what their little sister thinks of this...
      • 9 Years Ago
      I have on of these and its a great toy.
      works with a limited distance of 50 feet,
      neighborhood kids love it.