Skip to Content

Exclusive: Rock Band Unplugged Track List

Filed under: Car Buying, Supercars, Aston Martin, Bentley, BMW, Lamborghini, Maserati, Maybach, Mercedes-Benz, Porsche, Rolls-Royce

Rolls Royce the car of choice for ultra-rich



Illustrating the fickle nature of the ultra wealthy, a new survey of 500 bona fide rich people conducted by the Luxury Institute reveals that Rolls Royce is the most luxurious brand of 2006, a position that was held by Maybach last year.

"Too many luxury firms are looking to 'Wow' the client with extraordinary, but fleeting, gimmicks," says Milton Pedraza, CEO of the Luxury Institute, who performed the survey. "First and foremost, the wealthy want these firms to simply execute the fundamentals of each customer experience extraordinarily well. Consumers have spoken and Rolls Royce is the ultra-luxury brand they recommend to their peers most often."

Brands in the survey included Aston Martin, Bentley, BMW, Ferrari, Lamborghini, Maserati, Maybach, Mercedes-Benz, Porsche, and Rolls Royce. The participants, who were required to have a gross annual income of at least $200,000 and a net worth of $5,000,000, said only Rolls consistently provided superior quality, reputation, and service. Only in social status did Maybach beat Rolls Royce.

Of course, what's the point of ranking these brands when you can afford to buy one of each?

[Source: Luxury Institute via The Auto Channel]

Reader Comments (Page 1 of 3)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Featured Galleries

Review: 2009 Smart ForTwo
Forza 3 Japanese Screen Shots
2010 Lamborghini LP550-2
First Drive: 2010 Subaru Legacy 2.5GT
Transformers 2: Revenge of the Fallen
2010 Shelby GT/SR
2010 Shelby GT500 Super Snake
Review: 2010 Ford Fiesta (Euro-Spec)
BMW 7 Series M Sport
Peugeot Metromorph Concept
Review: 2009 Pontiac Solstice GXP Coupe
First Drive: 2010 Porsche Panamera
AOL Autos

Find Your Next Car


Autoblog Video

Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum