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Ross @ Jul 8th 2006 11:51AM
The Buick Excelle has some nice styling cues despite its obvious economy car proportions, but selling a little car as a Buick like this might damage the semi-prestige of the Buick name. Mercedes-Benz encountered this a little when they sold the A-Class (or "baby Benz"). The Mercedes-Benz name has been popular for so many years that it didn't damage them too much, though.
Another problem that may hinder sales and harm Buick's reputation is the fact that the car is based on a lowly Daewoo, which is an "anti-prestige" name that carries negative connotations not associated with Buick. Basing a Buick on a Daewoo is kind of like basing a Cadillac on a Kia; the idea just might rub consumers the wrong way.
Also, I believe they'll have to make the ride quality and sound levels more favorable than other compacts to sell consumers on the idea of a little Buick. I mean, what good is a luxury name if it's on a chitty chitty bang bang car? If they do give the car decent road manners to accompany the name, I think this car will sell well. I might even drive one.