• Jul 7, 2006
After reading our post yesterday about supporters at GMInsideNews creating dream lineups for General Motors, Autoblog reader Josh Oliver wanted us to know that the Cheers and Gears Underground project had done something similar called the Chevelle Project. This is no hobbled together collection of Photochopped images, but rather a complete portfolio of a possible rear-wheel drive Chevelle lineup including a sedan, coupe, convertible, sportwagon and resurrected El Camino. Pay particular attention to the SS models (SS Convertible shown above), which are not the shells of their former selves that are sold today.

The Chevelle Project website is a polished affair the presents each proposed model with a gallery of renderings from multiple angles; a spec sheet that includes powertrain choices, mileages, dimensions and capacities; a chart that compares each model with potential competitors; and an Overview page full of marketing speak that could've been written by General Motors itself.

It's quite remarkable how far the Cheers and Gears Underground people went with their efforts. The Chevelle Project took a year and a half to complete and was announced on March 15th, 2005. The site does say that more nameplates will get the "Underground" treatment in the future, so hopefully we'll see another model from them in the near future. 

[Source: Cheers and Gears Underground]


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  • 25 Comments
      • 8 Years Ago
      You guys are being pretty harsh considering that these Chevelle folks didn't do much "styling" at all. From what I can tell, these are simply images of the Holden Commodore, Monaro, Ute, Crewman, and Adventra with amateur Photoshop revisions. If they're ugly, well, you can't blame these guys.

      I think these Holden cars would stand a better chance if they were sold as Chevelles rather than a GTO. The Chevelle lineup always covered a broad range of segments, from modestly-powered family sedans to powerful coupes, so the bland styling wouldn't create such a credibility gap. It'd certainly be no worse than what Chevy's done with the Malibu and Impala names.

      The current appeal of RWD paired with the DOHC 3.6 V6 would make for a highly appealing family sedan. Remember, too, that Holden's interior quality generally surpasses that of most NA GM cars. Plus, these Aussie cars actually have some American character--ironically, more than most of GM's American cars do. Of the three domestic nameplates, GM is doing the least to capitalize on its heritage, turning out the same soap-bar designs with characterless pushrod V6s as it did in the '90s. Some reworked Holdens could help change that.

      Can anyone else help enlighten me on the practical roadblocks to GM implementing such a strategy (aside from poor management)? The only snag I can think of that Project Chevelle overlooked is that, in the GTO, GM had to relocate the gas tank, cutting trunk space drastically and precluding a folding rear seat. That wouldn't fly in a family sedan.
      • 8 Years Ago
      What GM NEEDS is NOT another car that looks like GM designed it.
      • 8 Years Ago
      I think it might be a secret plan from GM designers. They came up with these images so when they present there own horrible revamps of the Impala and Malibu they can say, "See. It looks better than what GM fans can come up with."

      Then they can feel justified makings some of the ugliest and poorly designed "Name Cache" cars. 'Cause hey, some NASCAR guy will buy one to go with his pickup!

      Seriously, we are reminded why there are professional designers.

      Also, "Hi, my name is Camaro and boy, do I like to come to the party late!"

      Maybe GM should let Renault make the next Chevelle ...and Chevette! Why not throw it all away!
      • 8 Years Ago
      laserwizard:

      How would you know about C&G? Weren't you banned a few years ago then later banned from GMI? Now you're left to post on Autoblog because they can't stop you from posting your garbage. Sooo sad. SNAP!
      • 8 Years Ago
      Yeah i agree with rob, the first thing i thought when i saw these was "these just look like VY/VZ holden commodores, to the point where i think the ute and sedans are actually the same. Im sure the "El camino" concept is actually drawn over a holden ute, because the back end is exactly the same, right down to the circle fuel door. And at the end of the day, the holdens still come out looking far far far better.
      Perhaps its time for america to look elsewhere for its 'american' cars...(pontiac GTO anyone?)
      • 8 Years Ago
      Terrible. All I see is uninspired mid-80's GM styling - the worst of the worst period in automotive history. The styling bar has been raised and this kind of junk will not clear the bar. Looks like a Cobalt or 80's Camaro. See the new Camaro concept or the Buick effort for an indication of where we should be going.

      Sorry guys.
      • 8 Years Ago
      Regardless of their shortcomings, they are far better than typical american GM designs. If adopted by GM however they would be introduced with lame engines, automatics only and of course the "GM Design Language" interiors which means crap of course. Recent truck interiors and Cadillac designs do give some hope.
      • 8 Years Ago
      http://chevelle.candgunderground.com/images/chevelle/conquista_camino.jpg

      OY El Camino Conquista!!!!

      /circus music, standard
      //jalopnik insults optional
      • 8 Years Ago
      Another thing i noticed, the interior shots are actually just pictures of the inside of a commodore as well, with a really bad chev wheel photoshopped on. WOAH what an effort :| if theyre going to blatently copy something they might as well copy somthing decent, rather than that interior which has been pretty much the same since the 80's and a common gripe of holden fans. Fortunatly this will all change with the VE series, which by the way would render the entire CHEVELLE project look obsolete, since its based on an outgoing model thats really been around for about 15 odd years.

      Also, the "independence XS" isnt anything fancy, its simply the Holden SSX concept from 2003 rehashed badly...

      • 8 Years Ago
      Looks very much like the offerings from Holden...

      http://www.holden.com.au (check the commodore & ute ranges)
      • 8 Years Ago
      Looks like a ton of work went into it and I salute the effort. It looks too much like the 2000ish Lumina for my taste though.

      The roadmaster on the GMI site is sharp and I believe would sell.
      • 8 Years Ago
      They should rename it Chevette. That picture isn't very inspiring. Sorry, my expectations have grown considerably after yesterday's fan-endowed designs. Besides, any convertible will command an automatic $3K over MSRP premium and be excluded from any and every deal GM offers otherwise.
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