Mercedes-Benz keychain for $22,239.99 (CAN)
by John Neff on Jul 6th 2006 at 2:05PM 
We count on sister-site Luxist to discover all those trinkets on which we plan to blow our dough when this Autoblog starts to really pay off. The Mercedes-Benz Platinum Luxury Key Ring offered on the Mercedes Benz Canada accessories site is just such an item. At the ridiculous price of $22,239.99 CAN, this keychain is made from .950 platinum and the brushed finish features the Mercedes-Benz logo on both sides and an appliquéd emblem on top.
For those who've come on hard times and can't afford such luxuries, Mercedes-Benz also offers an 18K gold (.750) version that costs just $7,469.99 CAN. But if you go for the gold you're not cool enough to hang with the platinum keychain crowd. Sorry.
[Source: Luxist
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Reader Comments (Page 1 of 2)
Aaron 2:12PM (7/06/2006)
Anyone who buys that deserves it when they eventually lose it.
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Alex 2:13PM (7/06/2006)
if i had 22g's i wouldnt be blowin it on a key-chain. i can go down to pep-boys and get the saem thing made of cheap medal for 2.50. W/ 22g's id be buying and srt-4.
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Ed 2:35PM (7/06/2006)
Isn't $22,239.99 CAN like $5.00 US?
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Bob 2:39PM (7/06/2006)
I know the message is the important part, but, Alex really should spend his 22K on English lessons. As for myself, the keychain better be able to open the door and drive for that price.
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Karl 2:51PM (7/06/2006)
For 22G, even 22G Canadian I want fingerprint recognition technology. No, it wouldn't do a damn bit of good as far as keeping my car from theives, but I won't spend 1/2 an hour wandering around the house looking for my keys after my six year old got done playing with them.
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Aphid 2:53PM (7/06/2006)
$22,239.99 CAN is $19,992.05 USD. And in four years it will likely be $25,000 USD. The Canadian dollar has made huge gains on USD in the last few years.
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Keith 2:53PM (7/06/2006)
$1250 an ounce is the going rate for Pt. That keychain is $20,000 (USD). That would mean exactly 1 pound of platinum if taken for the material value.
So either your keychain weights about a pound (it would be less so they made a profit) or you are getting screwed in a big way.
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rogerborn 2:55PM (7/06/2006)
WHUT? NO FLASH MEMORY INCLUDED? THIS ONE SHUDDA HAD AT LEAST A TERRABYTE OF STATIC MEMORY INCLUDED WITH THE PRICE OF THIS DONGLE/BAUBLE.
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Kevin 2:57PM (7/06/2006)
Interesting. Not something I'd choose to spend $22k (even $22k CAD) on, but.. If you have the money to buy the keychain, you've probably got enough money to buy everything else one could want for $22k...
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PJ 3:01PM (7/06/2006)
Christ. Someone needs to introduce these buyers to a charity.
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matt 3:15PM (7/06/2006)
at least MB is offering a gold version for those of us who still like to save a little money every now and then.
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Presto 3:32PM (7/06/2006)
Alex (#1), I don't think a $22K key chain and a Dodge SRT-4 (cough, cough, Neon) should be in the same sentence.
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Rob 3:37PM (7/06/2006)
you mean ONLY $22,239.99 (CAN)?? man, that is such a steal! let me get in my "maybach" golf cart, drive the 1.2 miles to the end of my driveway where my bugatti veyron is parked (natch), and then go into town for one of these babies right this minute!
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iQuack 3:50PM (7/06/2006)
This is why the death tax should be nixed. Super-wealthy people buy this kind of crap just to spend their dough before it's mostly taxed away.
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ik 3:51PM (7/06/2006)
Who buys this stuff?
1. It does not cost even close to $22K. More like $1K.
2. Why not just buy a $200 keychain and spend the rest on upgrades, or charity?!
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The other Bob 4:08PM (7/06/2006)
"This is why the death tax should be nixed. Super-wealthy people buy this kind of crap just to spend their dough before it's mostly taxed away."
This is why the death tax should be kept. You could put 3. 5 kids through public school for a year for one damn keychain.
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John P. Hedin aka DrSmart 4:38PM (7/06/2006)
Typical Mercedes mentality-they won't buy the car for the engineering- but they will buy it for the outright extravagence of it all.Imagine it the "dark star" had that 1.3 BILLION Euros that they blew on the smart car write offs and instead plowed that money into engineering-what a concept. Don't forget to buy your Mercedes BMW or Porsche "branded bicycle to match your automotive INVESTMENT (?)-as P.T. Barnum said "there's a sucker born every minute"
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Presto 5:26PM (7/06/2006)
""This is why the death tax should be nixed. Super-wealthy people buy this kind of crap just to spend their dough before it's mostly taxed away."
This is why the death tax should be kept. You could put 3. 5 kids through public school for a year for one damn keychain."
...yeah. Because the government deserve someone else's money after they die. Who cares how many kids you can put through public school using someone else's money. If someone is rich enough and stupid enough to buy this keychain, let them do it. Make fun of them later.
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glacia00 5:29PM (7/06/2006)
For the people this would be marketed to $22K is probably a smaller percentage of liquid assets than what many people here have spent on useless doodads. I'm certain half of the people here buy things just as useless within their income level.
For someone with $5Mil (which isn't as much as it used to be) in liquid assets this is about .4%. That's the same as someone with $10K in the bank spending an extra $40.
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TheBizofKnowledge 6:16PM (7/06/2006)
I agree with glacia00 (#18). It all comes down to a percentage of liquid assets. People with millions in the bank don't think about $22,000 the way that average people do.
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