• Jul 6, 2006
The dedicated General Motors supporters at GMInsideNews are tired of waiting for GM to come up with the compelling model lineups that will propel its brands back to market leadership, so they've taken matters into their own hands, with a minisite called Revitalization in Action.

The first marque to receive the group's revitalization efforts is Buick, once tagged by Bob Lutz as one of GM's "damaged brands." The GMI group's product ideas are based on an encyclopedic knowledge of GM drivetrain and chassis architectures, as well as finely tuned Photoshop skills, and include the Buick Roadmaster Coupe shown above - theoretically based on GM's new Zeta RWD platform and proposed for a 2009 rollout as a next generation Lucerne. (We have to admit, the storied Roadmaster name carries much more weight than Lucerne...)

Read about the rest of the Buick dream lineup here, and stay tuned for the group's efforts for GM's other brands.

[Source: GMInsideNews]


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  • 36 Comments
      • 8 Years Ago
      jayRC81, just because I have no wish to haul someone in a rear seat should mean I should like to drive a tiny car, nor should I be forced to. I like my sofa on wheels with lots a HP. Got a problem with that? If so, go buy a Mini and leave my kind alone. We are not asking for you to understand 'us'.
      • 8 Years Ago
      Those are some REALLY WEAK photochop jobs of the old Legend and Cadillac Sixteen concept cars. Tell those fanbois they need to work a little harder to make these credible. Hell, even I wouldn't be caught dead in those coffins.
      • 8 Years Ago
      I'll tell yall why GM doesnt make cars like this:

      "price points"

      If any of you have had the disheartening misfortune of being a designer in an organization run by incompetents then you will know what im talking about. Great ideas often get canned at birth in such organizations. Project directors will nix cool ideas on cost grounds, even if the designers and engineers have put their shoulders in creating effective solutions.

      why? "Costs too much", or "it isnt right in this product segement." So when is it right? When does it become obvious that NOT doing something is going to hurt the organization more than being over budget?

      Did you know that the powers-that-be in GM, Ford have often fired managers who delivered excellent product that sold, that was a bit behind schedule and over budget; and promoted managers who managed to meet timetables?

      Why would you fire the guy who just made you a great car thats making you money? Then why would you replace him with an idiot???

      This is American corporate culture in industry today. Management like this does not exist at successful modern companies like Nike, Apple or Gap. Some old giants -- IBM, GE and Motorola for instance -- have been leaving these management styles behind too, with great effect.

      Like those Buicks? Well I can tell you what, its not the designer, its the executive that will keep you from seeing those cool cars any time soon.
      • 8 Years Ago
      Buick can't--and shouldn't--ignore the swollen-prostate crowd. They're a significant and viable slice of the market, and one that's only going to grow as the boomers age into retirement. This crowd may not fit into enthusiasts' view of the auto industry, but if Buick doesn't provide wheels for them, Hyundai and Toyota will.

      Chrysler has proven that you only really need one grand-slam product in your lineup to win back sales and public perception. If Buick could bring something like GMI's LaCrosse and Wildcat to the market, it wouldn't matter if they still had a "retirement special" somewhere down the price ladder. In fact, I'd argue that it would be better. Those Chrysler 300C buyers didn't seem to be turned off by the scads of moldy Sebrings on Chrysler lots (except, please, Buick--give the old people something better than a Sebring).

      If Buick could bring a competitive, desirable "it" product to market, they could also bring back some of the brand's many historic names. I'm personally glad they didn't squander "Roadmaster," "Wildcat," "Electra," or "Riviera" on the LaCrosse, let alone a rebadged TrailBlazer or Uplander. Whether that was GM showing some foresight or not, the names still have some capital. When GM's products do, too, bring the classic names back.

      My persona favorite of those GMI concepts, incidentally, is the latter-day boattail Riviera. It's been years since old Detroit iron topped my "want-it" list, but that was a fantastic bit of design work.
      • 8 Years Ago
      Oh, I'd buy that Roadmaster Coupe, if it were RWD and lots of HP/torque. It'd be my first GM buy (as a new car).
      • 8 Years Ago

      Surprise...some people like cars that are bigger than a Civic, but don't scream old man like 4-doors do.

      Small 2-doors are neat, but a larger coupe with a 6-speed tranny is better.
      • 8 Years Ago
      Buick tired the 2 door halo sports coupe in 1989, it was called the Reatta, it failed, why would it work again in 2009? and the Crossfire, another sales winner ... dumb ideas for a tired old brand …
      • 8 Years Ago
      Yep, and from what I understand, the Kia Amanti's sales have been exceeding expectations, too...
      • 8 Years Ago
      Swollen prostates my ass. People will beat down the showroom doors to buy these!

      How, with in-house talent like this, can GM keep grinding out aesthetically and technically challenged cars unsaleable without massive profit robbing incentives?

      The GM Gestapo is probably looking for the people behind this. Here’s a clue. They’re the guys with majorly cojones!
      • 8 Years Ago
      Asher, a large american car screams old man, no matter how many doors it has.
      • 8 Years Ago
      How about something that doesn't look like a Chrysler?
      • 8 Years Ago
      I am very pleased with the line-up of cars proposed on the "revitalization" website, especially the Roadmaster sedan! I currently have a '99 Park Avenue and plan to get one of the last '05's eventually. I personally do not care for the looks of the Lucerne and know of several other faithful Buick buyers who feel the same way. It is nice to see that someone at GM would like to see Buick get back to traditional American styling and not try to emulate the Germans and Japanese. Let's hope these cars become a reality!!
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