• Jul 3, 2006

BMW's X3 and X5. Lexus RX 350. Lincoln Navigator and upcoming MKX. Porsche Cayenne
.

All the luxury brands have a CUV or SUV with Audi the most recent manufacturer to join the high-priced club with the Q7. But what about poor Jaguar? While one could argue the X-Type sportswagon is a form of CUV, experts and, more importantly, buyers disagree, and the lack of such a model may be hurting the wounded cat. According to the Power Information Network, 30 percent of former Jaguar owners traded their coupe or sedans for either a pickup, SUV, or minivan.

Does that mean there's a Jag SUV or, more likely, CUV, in the brand's future? Michael O'Driscoll, president of Aston Martin, Jaguar, and Land Rover North America, was coy when posed the question: "What I would say is that our focus, certainly in the medium term, is in the sedan and sports car markets.

"But... there is so much untapped potential that Jaguar has the potential to realize. We certainly don't need to be in the crossover or SUV business to do well.

"Now, that doesn't rule out the potential, longer-term of a crossover. I'd never do that."

[Source: Detroit Free Press]


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    • 1 Second Ago
  • 11 Comments
      • 8 Years Ago
      It's too late now. Nissan and Infiniti have already designed what should have been Jaguars.
      • 8 Years Ago
      The Jag that goes Zoom, Zoom, Zoom!
      It looks like a Mazda.
      • 8 Years Ago
      As a Jaguar owner:
      I agree. While my short-term profitability jones says "If you build it, cash will come", my marque-snobery trumps with "Remember the Blackwood?".
      • 8 Years Ago
      #9 - you are so right - it reeks of Mazda 3

      #11 what's your opinion of Porsche's foray into SUV territory?
      • 8 Years Ago
      Given the number of suitable CUV/SUV chassis that are available in the Ford corporate stable, it'd be simple to create a distinctive one for Jaguar. The one pictured here could easily use the new S80, a stretched Edge or current XC90 platform, offer seating for 6 or 7, V6, V8, diesel or eventually hybrid power and not cost a lot to develop. No doubt it would increase floor traffic for Jag dealers too.
      • 8 Years Ago
      It looks like a nice vehicle, but I would stick with their core, if I was Jag.
      • 8 Years Ago
      Enough with the SUVs already! NO, Jaguar does not "need" to make an SUV. If anything they could trim down their product line. Focus on the XK, and the XJ only. The rest of the line are just tarted up Fords anyway. Leave the SUV making to Land Rover and Ford thankyouverymuch.

      --chuck

      • 8 Years Ago
      I think Land Rover shold do true offroaders (the Freelander and Range Rover Sport don't precisely look like one), while Jaguar could do asphalt-friendly crossover SUVs (I mean, with perfect on-road handling). These two types of vehicles can be distinguishable beneath an automotive group.
      • 8 Years Ago
      I am sooo jonesing for a J-150 supercab w/rear sliding power window and the cat leaping off the grille
      • 8 Years Ago
      # 3 & 4, 100% Agreed. Leave that to Volovo (who incidentally, Ford also owns).
      • 8 Years Ago
      But... there is so much untapped potential that Jaguar has the potential to realize

      Yeah, like producing some decent cars. The X and S types are disasters in every way. The new XK is nice, but nothing special really. The XJ is trading on pure nostalgia at this point. The last thing they need is to waste time on an SUV. Isn't the point of having a corporate parent is to let you focus on your speciality without being concerned with penetrating every market?