NASCAR's image will be undergoing a make-over this weekend as 30-second ads featuring the Red Hot Chili Peppers debut at the Pepsi 400 at the Daytona International Speedway in Florida. The four members will be featured as pit members and mouth such lines as "NASCAR. How bad have you got it?" and, of course, "Start your engines." The band will also be shown in concert while their latest hit, 'Dani California' plays in the background.
[Source: Brandweek via Adjab]


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