Multiple media sources are reporting that the Dodge Challenger coupe is a go, and that Chrysler will make the official announcement tomorrow at Daytona before this weekend's NASCAR Pepsi 400 Nextel Cup race.

The announcement is coming earlier than expected. Word is that Chrysler will promote Challenger all summer to create buzz (that won't be hard) and drive traffic into its showrooms. This announcement comes the same weekend that the automaker is revealing a new ad campaign and fresh discounts for customers.

The Detroit news reports that the car should be in production by 2008, with a price slightly above that of the current Mustang. Only a V8 will be offered.

The Challenger Concept made its debut at this year's Detroit show, and is powered by a 6.1L 425-horsepower HEMI V8.

Mopar fans, your wish has been granted. Now, let's see if GM holds up its part of the deal and greenlights the Camaro (the pressure to do so will be huge now with the Challenger announcement). As things stand, it looks like the ponycar wars are quickly moving from the show floor to the showroom.

Let the stoplight showdowns begin!

[Source: Detroit News]

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