• Jun 29, 2006

If imports are the new black, Chrysler has quite an ingenious idea: the company will tap DaimlerChrysler CEO Dieter Zetsche in its upcoming advertising campaign to promote the company's German blood and distance itself from the Big 2 and their huge problems. 

Chrysler says the ads will be product-focused, emphasizing the company's German ownership and what that says about the quality, design and overall coolness resulting from the synergies between the Daimler and Chrysler sides of the biz.

Dealers say the ads will be tagged with Chrysler's next big incentive push -- employee pricing.

More will be made clear Friday morning when DaimlerChrysler hold a press conference, purportedly to debut the market campaign in question and further elaborate on its incentive drive for the summer.

[Source: The Car Connection]

 



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  • 24 Comments
      • 8 Years Ago
      19th century moustache or no, at least Dieter doesn't look like every other Stepford-Husband Detriot-Executive clone.
      • 8 Years Ago
      so, chrysler went from "buy american" in the 80s and (maybe) 90s to "we are german" now. nice.
      • 8 Years Ago
      Hey ProSource1,why is it that Hyundai's quality is so improved yet Kia [another division of Hyundai]is terrible?
      The perception of the quality of American manufactures is truely not the reality of the facts.
      • 8 Years Ago
      Sounds like a bad idea to me. A real bad idea. People impressed by German cars won't buy a Chrysler because, ummm, Chryslers are really German cars, not American. Likewise, Americans who take pride in buying American won't want to buy from Chrysler if they believe it's really just another foreign company in disguise - assuming they don't already know this. Knowing people who have owned European cars, and owning one myself, I can testify that usually the only people that think Europeans make quality cars are those who have never owned one. They sure do impress those neighbors though, and that's really Job 1.
      • 8 Years Ago
      Just think about this: A few years ago, Hyundai bought back Daimlers 10% investment and told them to go away! Yeah, there was the whol 'chaebol' thing, but I think Hyundai just knew they couldn't advance as quickly as they wanted with even 10% of Daimler quality(or lack thereof) seeping into their offerings. Say what you want but Hyundai is now better off!
      • 8 Years Ago
      Possible slogan, for those who are skeptical of Chrysler quality:

      Vee haff vays of making you valk!
      • 8 Years Ago
      Huge mistake in advertising. This is what happens when your disconnected New York advertising offices for BBDO call the shots. Do you really think BBDO gets the heart of the Chrysler brand? Think Dieter does?

      Facts are facts: Chrysler would be the festering craphole that it always would've been had one bad ass designer not kick out three relatively inspirational designs.

      LaSorda, if you read this, pull the plug. Americans are nationalistic, patriotic people. Being talked down to by a broken english speaking German neophyte will do nothing to boost the brand or interest in your vehicles.
      • 8 Years Ago
      Alan,

      You're exactly right on the RWD issue, and you would think GM and Ford would take a hint.
      • 8 Years Ago
      Chrysler is fooling no one with there German ownership ad crap....Chrysler has almost an 80 day supply of crap cars, thats why they are doing the employee price crap again! I think Ford and GM will do fine if 1 or 2 people believe buying a PT Cruiser is like buying an S Class.........RIGHT!
      • 8 Years Ago
      "14. Hey ProSource1,why is it that Hyundai's quality is so improved yet Kia [another division of Hyundai]is terrible?"

      Duh, it's to make Hyundai look even better! :-)

      Personally I think that Hyundai made a good move by purchasing Kia, even though Hyundai has pretty much admitted that Kia is a "tough one"
      • 8 Years Ago
      Hey, isn't that guy in the picture 'Mr Noodles' from Sesame Street fame? Why is he appearing on a car site........
      • 8 Years Ago
      GM execs don't star in ads. Never have, probably never will.

      At least not while they're alive. Anyone for a return of the ghost of Harley Earl? After they had him push the Rendezvous, which ran counter to everything he believed in, he probably died a second time.

      I thought they were going to announce employee pricing yesterday. Once the initial announcement is out, with exclusions, the prices will appear on my site.
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