Reality TV: Ford's "Bold Moves" documentary hits the web
Tuesday marks the launch of Ford Motor's "Bold Moves: The Future of Ford" online documentary series, which shows you "the inner workings of the automaker as it rebuilds its business in North America."
Ford plans a new episode every week through the rest of the year, starting with the series kick-off piece "Change or Die," described by Ford as "a probing look at the state of the auto industry and Ford's business in North America."
The mini-episodes are only three to five minutes long, but Ford promises to show us places the public has never seen before, including Ford exec's offices, design studios and assembly plants. They'll be a new episode every week throughout the remainder of 2006, according to Ford.
Stars of upcoming episodes include Peter Horbury, North America design chief, and Ford icon Carroll Shelby. The site also includes editorial written by automotive journalists such as Peter DeLorenzo, Mike Millikin (the founder of Green Car Congress) and Autoblog's own John Neff. Our fearless leader's musings will accompany a future episode on the site, so we'll let you know when it goes live.
Tune in at www.fordboldmoves.com.
[Source: Ford]
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Reader Comments (Page 1 of 1)
richard elsbree 3:51PM (6/27/2006)
Ford insists on telling us the great things they have planned. Why don't they just do them?
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Talis 4:55PM (6/27/2006)
Awesome! Very well done. I would like to see everybody who reads this blog to watch these minimovies from ford.
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Steve-O 10:40PM (6/27/2006)
Just checked it out... If all the upcoming episodes are as good the first one, I WON'T BE MISSING ANY OF THEM!
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iQuack 11:04PM (6/27/2006)
Certainly is honest--Ford needs better products to compete.
The website is slick and the quality of the video is outstanding--much better than crappy clips via Windows Media Player that are all too common on the internet.
But it'll all be a wasted effort if Ford (and GM as well) can't escape from the UAW chokehold that's killing the domestic car industry.
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gbh 11:59PM (6/27/2006)
Rip out the BS and the political posturing and go fix your company.
So blatant a bold PR move I don't know whether to hurl or just laugh my ass off. What a pathetic joke of a company.
GM and Ford have both earned, in spades, their impending bankruptcies.
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KT 1:49PM (6/28/2006)
GBH...take that toyota tailpipe from your mouth....
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gbh 3:05AM (6/29/2006)
KT,
I only recommend Toyotas/Hondas to people who need 'transportational appliances'. This way I know they'll never come back and bitch to me about my recommendation.
Personally I'm one of those nasty, evil, euro-car centric guys.
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