The European diesel-dominated market is showing signs of slowly warming up to hybrid vehicles. Toyota Motor Europe recently announced that the cumulative European sales of both Toyota and Lexus hybrid vehicles passed 50,000 units. A total of about 41,000 Prius hybrids have been sold since it went on sale in Europe in 2000. Sales of the Lexus RX400h and GS 450h have reached a total of over 10,000 units in just 17 months of sales. While 50,000 hybrids sold might seem like an impressive number, the worldwide cumulative sales of Toyota and Lexus reached almost 635,000 units on April 1. This indicates a relatively low penetration in Europe compared to other markets, such as the United States, with over 260,000 Prius cars sold.
[Source: DueMotori]

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